This Christmas season, the spirit of giving comes alive once more as SM Store, in partnership with SM Foundation, continues its heartwarming holiday tradition through Shop & Share a toy this Christmas. Running until December 31, 2025, the initiative invites customers to make a difference by...
The SM Store has arrived in La Union and it’s making waves with a bold new look that perfectly captures the energy and creativity of Gen Z. The newly opened SM Store La Union embraces a Gen Z-inspired design that’s bolder, brighter, and more dynamic than ever, reflecting the fun, expressive,...
We’ve heard countless accounts of public school children getting up before dawn and putting on their uniforms that have weathered more than one storm. They pack their school bags and prepare for that day that may include muddy walks and sudden downpours from typhoons, and the worry of getting...
Finding gifts that are both practical and meaningful doesn’t have to be a challenge, especially this holiday season. The Custom Lab at SM Store transforms ordinary shopping into an extraordinary, creative experience, allowing shoppers to add a personal touch to everyday items. Whether it’s...
Photos by JL Abrina The moment I stepped into SM Makati’s beauty section, the familiar mix of fragrances filled the air–a blend of florals, musk, and something that just says luxury. It instantly gave me that little spark of joy that only retail therapy can bring. It reminded me how retail...
The North has even more to look forward to as SM Store in La Union officially opened its doors on October 17, 2025, bringing the signature SM shopping experience, filled with style, convenience, and everyday excitement, closer to home. More than just a retail destination, SM Store is a place where...
In a world where individuality matters more than ever, SM Store is stepping up with an innovative concept that allows every shopper to make their mark with The Custom Lab. With its pilot branch located at SM Store Mall of Asia (MOA), The Custom Lab offers a space where personalization meets...
The SM Group continues to tap into the synergy within its ecosystem, as well as with its customers and various business units, to help uplift communities. Through one of these partnerships, almost 90,000 students, youth, farmers, women, and children have benefitted from Shop & Share, a flagship...
Living “the luxurious life” has evolved over the years. Today, shopping is less about indulgence and more about alignment—with one’s lifestyle, values, and identity. Purchases have become increasingly intentional, favoring quality over quantity and purpose over impulse. Heart Evangelista, a...
If you are a GCash user and frequently shop at SM Store, you are in for a real treat. SM Store has entered into a partnership with GCash, the country’s leading e-wallet platform. SM Store is the country’s ultimate destination for school supplies, uniforms, shoes, tech, and everyday...
SM Store scored a major win at the prestigious 2025 Asia Pacific Stevie Awards, taking home two honors for its flagship corporate social responsibility (CSR) program, Shop & Share movement. Held on May 13, 2025, in Seoul, South Korea, the event celebrated excellence in innovation and community...
In its newly launched campaign, Heart Evangelista rediscovers SM Store Makati, finding “Everyday Surprises” and realizing that SM Store truly has it all—a testament to its ability to surprise and delight even the most seasoned shoppers. Heart Evangelista’s effortless elegance and...
