Max Mara, an Italian fashion business, hosted an in-store launch on March 18 at their store in Greenbelt 3, Makati, to showcase their 2024 spring-summer collection.
The occasion was attended by various individuals, such as Vince Uy, Janeena Chan, Gaby Concepcion, Francine Arias, Lu Jean Ong, Honey Pangilinan, Marina Go, Suzette Ayson, and Hera Geriene, among others.
Titled "An Army of Women," the collection draws inspiration from the
Women's Land Army, an organization that enlisted and trained women to work on farms during wartime.
The brand showcased two sets that embody the concept of women's
empowerment. The first set featured luxurious neutral tones, including a
siren suit, military-style pieces, and jumpsuits.
The second set focused on colors, with structured silhouettes in shades of navy, pale blue, and lavender, providing cool outfit ideas for the summer season.
In addition to the highlighted pieces, the collection also includes backless sundresses inspired by gardeners' aprons, as well as triple-layered chiffon gowns, jodhpurs, and reimagined workwear classics.