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Redefining the world of work

Published Aug 4, 2023 01:59 am
The future of work is intricately tied to embracing the aspirations of the rising generation. As Generation Z and millennials take center stage in the workforce, their unique perspectives and goals are reshaping the landscape of work. To thrive in this dynamic environment, businesses must acknowledge and adapt to the evolving needs and desires of these young and ambitious individuals. A survey by Deloitte sheds light on the priorities of Gen Z and millennials when choosing an employer.  A good work/life balance and opportunities for learning and development take center stage in their decision-making process.  Responding to the evolving needs of this modern workforce, TELUS International Philippines, a leading digitally enabled customer experience and business process solutions provider, has taken the lead in redefining the concept of employee benefits. At Telus International Philippines, the team members are at the core of all endeavors.  The company, under the guidance of Anne Muñoz, Vice-President, and Country Manager, places great importance on constantly reimagining the perks and benefits they offer, focusing on what matters most to the employees. In these evolving times, the company is deliberate in its efforts to provide unwavering support to team members, ensuring that their journey at the company is rewarding and fulfilling. Telus International Philippines understands that young ones demand more than traditional benefits.  A survey by YPulse highlighted that Gen Z and millennials seek workplace environments that go beyond the standard offerings.  Games, co-working spaces, and team activities have become essential ingredients for employee satisfaction and engagement. The company also fosters a sense of belonging through various Special Interest Groups where team members can bond over shared interests.  Moreover, the company promotes wellness by providing in-house gyms, game rooms and snooze boxes, encouraging team members to take short breaks and utilize their paid leaves.  Free daily shuttle services to and from work are also provided to ensure convenience and safety. For financial security, TELUS International Philippines offers TIP S.A.F.E., a retirement benefits fund and savings program that allows team members to allocate a portion of their salary into an interest-earning account. Furthermore, TELUS International Philippines enhances its monthly mobile load benefits, introduces non-taxable medical allowances, and increases non-taxable allowances for rice subsidies and uniforms. The company also extends its support to team members' well-being through upgraded site clinics, where hospital-quality consultation is made available with HMO-accredited doctors. The company also offers degree and certificate courses through TELUS International University (TIU) at a substantial discount of 50-80% on tuition fees, benefitting not only their team members but also their loved ones. It's no surprise that young workers are seeking benefits that align with their priorities, and they are willing to walk away if these needs are not met. Employers must recognize this shift and step up their game to attract and retain Gen Z and millennial workers. "Meaningful rewards are just one piece of the puzzle when engaging Gen Z and millennial team members. Equally important is fostering a work culture that emphasizes purpose and empowers each individual to see the value of their contributions towards the organization's overall goals," asserted Anne Muñoz. The future of work lies in embracing the aspirations of the rising generation. By recognizing their unique values, providing flexibility, promoting inclusivity, fostering innovation, and adapting to change, companies can unlock the full potential of this emerging workforce and create a thriving and successful future for all.

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TELUS International Philippines (TIP) TELUS International University (TIU)
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