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Manila Bulletin devider Technews devider How digital consumers are changing business in 2023

How digital consumers are changing business in 2023

A GoDaddy survey reveals why an effective online presence is essential

Published Aug 23, 2023 06:59 am

At A Glance

  • The GoDaddy 2023 Data Observatory survey emphasizes the importance of businesses having an online presence, particularly through a website, to cater to digital consumers in the APAC region.
  • The article outlines that your business website serves as a virtual storefront that should reflect your brand's ethos. A memorable domain name is important for visibility and recognition.
  • Businesses are advised to integrate their social networks with their websites to engage both new and current customers. The article recommends consistency across all platforms for optimal effect.
  • Owning a digital storefront gives businesses more control over the customer experience and data. This also allows businesses to employ integrated digital marketing tools for a seamless shopping experience.
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Digital consumers have revolutionized the way business operates.  In the vast digital marketplace, convenience, speed and transparency have guided their choices. Hence, savvy business owners should acknowledge the digital shift, reimagine their strategies and tailor offerings that will meet the demands of the digital consumer.  From the moment they start buying from their devices, every step should be smooth and effortless.

Enter the digital storefront, a.k.a. the website.  The GoDaddy 2023 Data Observatory survey conducted across the APAC Region underscores the significance of a business having an online presence.  Business owners with a website have recognized the many benefits.  First, it creatively displays products for a more detailed exploration.  Second, the website enhances visibility, ensuring prominence.  Lastly, it draws in fresh eyes and widens their customer base.

The digital revolution has reshaped the way we connect, shop and do business.  While there's no one-size-fits-all solution, Selina Bieber, GoDaddy's Vice-President for International Markets, offers tips to help entrepreneurs attract, delight and foster loyalty among the ever-growing number of digital consumers.

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1. Craft your digital identity

Your business website acts as a virtual storefront that attracts or calls digital consumers.  Your website should mirror your brand's ethos and showcase your products or services.  For customers to easily find you, you should have a memorable domain name.  Your domain name is your online address and it should be clear and straight to the point.  Examples are .store, .music, .photography, in addition to .com and .com.ph.  GoDaddy simplifies this process by finding you the ideal domain name and creating a website integrated together.

2. Utilize social networks

Social networks and your business website should go hand in hand.  It'll help engage with new and current customers.  You can start by leveraging the networks where you already have a presence.  Just make sure to align them with your customer's preferences. Consistency is key.  Use the same name across your social media profiles and website domain.  GoDaddy YouTube Channel has a series of videos prepared by experts in the field to make digital marketing easier.

3.  Sell with your own online store

While selling through social networks and online marketplace is important, having your own digital store is a game-changer.  With your own online store attached to your website you have control over the shopping experience, customer insights and the power to employ integrated digital marketing tools.  Provide a personalized and seamless shopping experience.  GoDaddy's online store creator will simplify the process for you.  It'll allow you to showcase up to 5,000 products with up to 120 images per product, and securely accept major credit cards, Apple Pay and Google.

4. Produce impactful content

Businesses armed with striking, professional visuals hold a competitive edge.  Showcase high-quality product photos coupled with precise descriptions to elevate your brand.  GoDaddy Studio lets you create visually stunning images that'll convey your business story.  Expand your content with informative blogs, videos and specialized guides, to help consumers make better purchasing decisions.

5. Boost customer loyalty

Nurture customer loyalty through consistent engagement and surprises. Innovate ways to surprise your customers like giving small gifts when they make a purchase, a sneak peek at your new product, a discount coupon for future purchases, etc.  Make use of the insights gathered from engaged customers to curate a more personalized shopping experience. This ensures they return to your business time and again.

Winning over the hearts and minds of digital consumers is the key to business success. Entrepreneurs need to adopt strategies that resonate with this technology-savvy audience.

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