K-pop fans were ecstatic when Ever Bilena posted a teaser on who will be the new face of the brand. Yes, Chanyeol is the brand’s first-ever international and male brand ambassador! For those who aren’t too familiar with K-pop, he is a member of the EXO boy band which is considered one of the biggest K-pop groups in the world.
Having Chanyeol as the new face reaffirms Ever Bilena’s tagline #ForEveryBeauty and that beauty is for everyone. “Chanyeol’s world-class appeal makes him a great representative for Ever Bilena.The multi-hyphenate and multi-talented idol is not only a singer and a rapper, but also a guitarist, an actor, a great cook, and a philanthropist. His heart and positive personality is both aspirational and relatable to Ever Bilena users,” shares Ever Bilena Chief Sales & Marketing Officer Denice Sy.
Officially today, Aug. 18, 2023, Chanyeol will be representing Ever Bilena and endorsing these four products.
EB Plus Shape & Set Brow Duo, P275, comes with a double-ended retractable, creamy brow pencil and clear brow gel. Infused with Vitamin E, Vitamin C, and Keratin that takes care of both the skin and the strands. Choose from four shades of Brunette, Cappuccino, Chestnut, and Honey.
EB Plus Fearless Serum Skin Foundation, P325, offers lightweight, medium coverage. Ingredients such as glycerin, vitamin E, and CoQ10 aids in skin tightening while lessening the appearance of fine lines and wrinkles. Choose from five shades of Dusk, Oriental, Pearl, Vanilla, and Warm Honey.
EB Plus Two-Way Cake Serum Foundation, P250, comes with squalene and vitamin E that moisturizes the skin. Other ingredients include kaolin that absorbs excess oil, and titanium dioxide and red iron oxide that serve as sunscreen filters. Choose from two shades of White Beige and Oriental.
EB Plus Serum Tinted Lip Balm, P245, and a Chanyeol-favorite, is a new product that has hyaluronic acid, shea butter, and vitamin E. This lightweight combination hydrates and soothes the lips. Choose from four shades of Latte, Naked, Toast of New York, Bloom.
The Ever Bilena team also revealed that “Chanyeol’s go-to shade is Oriental for both the EB Plus Fearless Serum Skin Foundation and EB Plus Two-Way Cake Serum Foundation product lines. He likes to mix the shade Bloom with other variants under the EB Plus Serum Tinted Lip Balm to achieve a unique MLBB (my lips but better) look, and goes for the Keratin-infused EB Plus Shape & Set Brow Serum Duo as his trusty brow gel to hold his brows in place.”
Shop the EB Plus collection at all Watsons, SM Beauty Dept. Stores, Robinsons Department Stores, The Landmark, W Department Store, and other premiere department store outlets nationwide! Chanyeol’s picks are also available online at Ever Bilena’s flagship stores in Shopee, Tiktok, and Lazada.
Follow the hashtag #ChanyeolForEverBilena and Ever Bilena’s social media handles for more Follow the hashtag #ChanyeolForEverBilena and Ever Bilena’s social media handles- Tiktok, and Instagram @everbilenaofficial, Facebook at facebook.com/everbilenacosmetics for more updates about Chanyeol x Ever Bilena, and on exciting promotions for EXO-Ls and Yeolmaes. Who knows? A fan meet might be brewing sooner than you think!