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Manila Bulletin devider Opinion devider Changed and still changing

Changed and still changing

Published Aug 18, 2023 04:32 pm

HOTSPOT

12 points on the Omicron surge 

The recently-released “Digital 2023 July Global Statshot Report,” published by global agencies We Are Social and Meltwater and with help from scores of 10 partners, reveal how fast and how deep the media landscape has changed.


Many of the report’s findings should be interesting to readers, users, fans and even critics and skeptics.


A clear majority of the world’s population of 8.05 billion are unique mobile phone subscribers (5.56 billion, 69.1 percent of the population) and internet users (5.19 billion, 64.5 percent). Worldwide, there are now 4.88 billion (60.6 percent) “social media identities.” The latter term is used because a social media account “doesn’t necessarily represent unique individuals, because active user identities likely include a number of duplicate and false accounts, as well as accounts that represent “non-human” entities such as businesses, pets, music bands, and the like.”


Ranked by type of online activity, the top websites or apps used worldwide are:
1. Chat and messaging
2. Social networks
3. Search
4. Shopping, auctions and classifieds
5. Maps, parking and location-based services
6. Email
7. Music
8. Weather
9. News
10. Entertainment


I’m pretty sure that you will find what you’ve been doing online from this list.


Focusing on news, the report highlights the findings of the Digital News Report by the Reuters Institute, and those from other partners.


A major finding: “Barely one in three people aged 18 to 24 are interested in news today regardless of delivery channel or news brand compared with more than half of adults aged 55 and above.”


Filipinos rank high at 14th place and way above the global average in “interest in news.”


However, only 38 percent of Filipinos could say they trust news regardless of delivery channel or news brand.


Filipinos rank sixth in the world, with 70 percent saying they use social media to access news content. The global average is 53 percent.


Another major revelation: “Nearly three-quarters (72 percent) of respondents in the Philippines say they consumed news content on Facebook in the past seven days, compared with just four percent in Japan.”


It goes without saying that Filipinos are on top of the world in terms of using Facebook as a channel for news access.
Meanwhile, Filipinos rank second among nationalities who use YouTube as delivery channel for news, with 55 percent of them saying they go to the site or app for news.


TikTok is also a news delivery channel for many Filipinos.


Some would argue that Filipinos quickly fall for fake news, especially online.


But ABS-CBN news and GMA news, with 23 million and 22 million followers respectively, are among the world’s top Facebook pages for news.


Among news-centric accounts on TikTok, the one from ABS-CBN news landed in the top 30. The Kapamilya TikTok account actually ranks No. 10.


Filipinos are the world’s kings and queens of video games, regardless of type or platform, with 95 percent of users saying they play games. If the younger ones have Mobile Legends, Valo, League of Legends or DOTA, the “once young” pick the many puzzle and online board games available online.


As of July, we are the third most-hooked on social media in the world. The average Filipino spends three hours 38 minutes in social media.


There are other information and insights to get from the report which you could find here: https://tinyurl.com/july2023statshot
This is the nth reminder to everyone that not only the media landscape has changed. The audience has changed too, even the older people who some thought would not be able to handle the “difficulties” of going online.


The thing is, those who first witnessed and experienced the arrival of the internet in 1994 in the Philippines – the so-called senior millenials and especially we the Generation X – would eventually join the ranks of seniors. In the next 30 years, an overwhelming majority of Filipinos (if not all) would be digital natives. Hopefully, we would be able to: (1) bridge the digital divides between rich and poor, urban and rural, men and women; (2) find ways to combat disinformation, misinformation and historical distortions; (3) make full use of the internet and social media for mobilizing our people and transforming the country for the better. 
 

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