*"It's the music that brings us together", said John Oates from the famous 80's rock and roll duo Hall & Oates.* Music is a powerful medium that can cut across language barriers and bring people together.  It is so universal that people from different countries, of different backgrounds and cultures are motivated to travel just to attend music festivals and live concerts. Indeed, concerts can be a significant travel motivator. Some fans go to great lengths to follow their favorite artists. With the unique and immersive concert experience, fans are more than willing to attend concerts in different cities or countries. This is probably why digital travel platform, Agoda, has observed an astounding increase in search for accommodations in Singapore during Coldplay's scheduled concert series in January 2024. And why not? These concert series give fans the opportunity to combine their love for music with their passion for travel. The experience will give them the chance to explore new cultures, cuisines, and attractions while attending a concert as a highlight of the trip. Based on Agoda's search data, the highly anticipated Coldplay's "Music of the Spheres World Tour" in Singapore has caused a significant surge in bookings and searches for Singaporean properties from countries like Malaysia, Indonesia, Hong Kong, Thailand, India, Vietnam, Philippines and many other countries. Regardless of the rise in searches and bookings in the Lion City, Agoda still has plenty of hotels that travellers can choose from. So whether you are flying to Singapore or any other country, Agoda shares, why not bundle flights and hotels for your next trip so you can enjoy additional discounts and see the world for less.