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BFGoodrich launches g-Force Phenom T/A

Taking performance to the next level

Published Jul 26, 2023 05:50 am

BFGoodrich wants performance car owners to unlock their vehicles’ true potential with the g-Force Phenom T/A. This on-road, ultra high-performance tire offers superior grip in both wet and dry conditions. The newly launched tire ensures exhilarating driving with uncompromised handling capabilities for launching off the line, tight cornering, and hard braking. It comes with an extensive line-up of 26 sizes, covering the majority of the market. The g-Force Phenom T/A is built with Performance Racing Core construction that maintains an optimal footprint shape during cornering at high speeds. It comes with Ulti-Grip technology and wide circumferential rain grooves to maintain maximum road contact in wet and dry conditions. Larger solid shoulder blocks are integrated to maintain consistent performance throughout the tire’s life. While it’s designed for performance, lateral groove dampers in the tread help reduce road noise. “The BFGoodrich g-Force Phenom T/A is designed to maximize vehicle potential with confidence and comfort, at a reasonable price. Bringing unparalleled performance at a phenomenal value, this newly launched tire is sure to attract new consumers to the brand, and lure them into performance driving,” said Daesy Natalya, BFGoodrich Country Lead. For dealers, the BFGoodrich g-Force Phenom T/A offers compelling value and benefits – including best coverage of all consumer needs, be it in performance or everyday driving; extensive size line-up of 26 sizes, covering the majority of the market; competitive price and performance to achieve greater market penetration; and full support for sales materials, such as point-of-sale materials, product brochures,  banners, and digital advertisements. The g-Force Phenom T/A is now available at BFGoodrich’s authorized dealers across the nation. It comes in a total of 26 tire sizes in the 16- to 22-inch range. For more information and images, please visit bfgoodrichtires.com or news.bfgoodrichtires.com.

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