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Manila Bulletin devider Technews devider What makes Elon Musk so fixated on the letter 'X'?!

What makes Elon Musk so fixated on the letter 'X'?!

Published Jul 25, 2023 03:32 am

Let's start in 1999, when Elon Musk co-founded the online bank known as "x.com" as a business. During those years, Musk was optimistic about the future success of the money transfer business. The CEO up until 2001 was Musk. That year, the business changed its name to PayPal. Musk purchased the "x.com" name back from PayPal in 2017 and claimed that it "has great sentimental value." He posted "X" in the middle of the night in April of this year, six months after taking control of Twitter. Unknown to the general public, Twitter, Inc. and X Corp had merged the day prior, according to a court filing in California. Meaning., the Twitter Company is no longer an entity. Musk tweeted with excitement in May 2023 that he has appointed a new CEO for X/Twitter. The following day, he tweeted that he was eager to turn THIS platform into an everything app.
And on July 23, 2023, everyone was taken aback when Musk unveiled "X" as Twitter's new logo and started diverting traffic from the x.com domain to the site that was formerly universally known as Twitter.  "Not sure what subtle clues gave it (a)way, but I like the letter X," Musk tweeted.  In a separate tweet, Linda Yaccarino, Musk's new CEO, said: "It's an exceptionally rare thing - in life or in business - that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square."  The letter X has been a recurring theme in both Musk's personal and professional life. The "Model X" is a well-known SUV manufactured by Tesla. SpaceX is the name of his own spacecraft manufacturing business. Also, take this. His son, who is three years old, is known as "X". Musk claimed in a recent tweet that the Twitter moniker doesn't make sense in the context of global communications and the broader banking industry.  "We must bid adieu to the bird."
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