TCL Electronics is a rapidly expanding consumer electronics business that dominates the world TV market. Since its founding in 1981, it has expanded to over 160 markets worldwide. According to a report by market research firm OMDIA, TCL received the second-most units ordered globally in Q4 2021. TVs, audio, and smart home appliances are just a few consumer electronics goods that TCL excels in researching, developing, and producing.
TCL is committed to using cutting-edge technologies to enhance people's experiences and lives. TCL's products and services are to provide solutions, cheer up families and friends, and make the world a safer and healthier place. TCL aims to motivate and inspire others to strive for greatness.
TCL is one of the largest air conditioner manufacturers in the world. They have one of the most brand-new air conditioner production facilities using AI technologies and only premium materials. TCL has already implemented IoT functionality to make their primary products compatible with Google Home automation.
"Our FreshIN Series technology is unique to TCL, where the air conditioner doesn't recycle the air inside the room but gets the air outside purified by the built-in air purifier inside the air conditioner. The more the air conditioner recycles the air in the room, the more carbon monoxide emissions increase. With the FreshIN air conditioner, the oxygen level in your room is always replenished," said Jay Guanzon, sales director, business development, TCL Philippines.
TCL follows green manufacturing practices throughout all phases of production and operation. TCL is committed to providing clients with eco-friendly goods through technological innovation.
TCL continues to optimize its green industry chain covering procurement, logistics, warehousing, and financing, "We make sure that we do our share in saving Mother Earth. Our supply chain capabilities are strong due to our components acquisition and selection and no material waste. We also continue to fulfill our social and civic responsibilities to the Filipino people. This is one of the reasons I believe TCL is so successful since we do a lot of giving back even through difficult times," added Jay.
TCL is an end-to-end manufacturer that owns everything from the supply chain and delivery to the operation of sales centers and dealerships. This is why TCL can provide economical and superior home appliances for the Filipino market. Having access to cutting-edge technologies at an affordable price.
TCL's mission is to become the Filipinos' preferred brand, particularly in the home appliances products category. TCL just purchased the largest refrigerator manufacturing facility to develop the company's capabilities and level the competitive field. TCL's selling style varies depending on the channel, retail or e-commerce, as it targets different market niches.
TCL's sales increased by 87% as a result of its new marketing and advertising strategies. TCL feels that brand ambassadors such as Kathrine Bernardo are the ideal vehicle for expanding their reach. TCL's air conditioning business barely began in 2016, yet the company is already competing for the top rank.
Several celebrity endorsers, including Nico Bolzico, Maja Salvador, Chito Miranda, and Piolo Pascual, are also part of the TCL family, carrying channel-specific products for the brand.
TCL announced several significant updates, including its business roadmap for 2023 and an exciting lineup of innovative new products, including TCL's latest TV lineup and smart home technologies, at a recent event in Bangkok, Thailand, for the entire Asia-Pacific region, which Filipinos will also await in their 2023 Grand Summit event in Okada, Manila.
"You know what's next will always be innovation. What I can share with the upcoming product launch is that we want Filipinos to know that this technology exists and can be afforded at that reasonable price point. The products we will launch are quite unique," shared Jay.
Currently, TCL TV is top globally and the no. 1 Google TV. At the same time, TCL is the no. 1 with a 98-inch TV segment, according to OMDIA's Global TV Report 2022.
TCL Philippines is a model country since it is one of the world's most diverse companies globally. "We provide reasonable price products to help other middle-class families to upgrade with the latest technology. This actually is the key for us to be successful," says Mr. Loyal Cheng, CEO of TCL, during our exclusive interview at their Philippine headquarters.
TCL will also launch more IoT products that can be connected to the smart home ecosystem, with its entry-level product being an IoT split-type air conditioner that can be enjoyed 24/7 and controlled via the TCL Home App or Google Assistant.
TCL's IoT solution heralded a new era of smart connectivity. This technologically advanced device seeks to make life easier by bringing smart technology to our door. Consumers can now link their smart gadgets to the TCL Home and Google Home apps and control them with voice commands. Users can operate all their home equipment with a single click, including LED TVs, air conditioners, air purifiers, vacuum cleaners, soundbars, washing machines, curtains, and lighting.
"Speaking in our strategy for this market, we want to become the leading brand in the IoT industry. Air conditioner, TV, washing machine, and more. We will also penetrate the commercial TV and solar panel business as we also have our own solar panel factory. The strength of TCL right now is the whole supply chain," Mr. Loyal added.
With cutting-edge technology and clean energy solutions, TCL hopes to embrace the road of sustainable growth, reinforce its commitment to building a better future for everybody, and motivate the Filipino market to strive for greatness.