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Manila Bulletin devider Entertainment devider Music and Concerts devider AUDIOJUNKIE: Taylor Swift's reign in 2023 and beyond

AUDIOJUNKIE: Taylor Swift's reign in 2023 and beyond

Published Dec 31, 2023 02:36 am

At A Glance

  • The driving force behind this monumental success can be attributed to the triumphant Eras Tour, Taylor's Version ("Speak Now" and "1989"), the lingering "Midnights" albums, and the smash concert movie that seemed to wrap it all in one big bow.
Taylor Swift 1989 album photo from her official Facebook.jpg
Taylor Swift's '1989' album cover (Facebook)

Taylor Swift’s impact on 2023 has been one about reaching new heights and solidifying her status as the most influential artist of her generation.

The driving force behind this monumental success can be attributed to the triumphant Eras Tour, Taylor's Version (“Speak Now” and “1989”), the lingering “Midnights” albums, and the smash concert movie that seemed to wrap it all in one big bow.

The Eras Tour shattered records and left an indelible mark on the global music scene. Swift curated an experience that transcended its grandiose production. It was a cultural phenomenon, attracting fans of all ages and backgrounds where every piece of music seemed to connect in some way, shape, or form.

The show’s mesmerizing content has set a new standard for the concert experience in the 21st century. Also, the economic ripple effect generated by Swift's concerts has become an aspect of her influence. The Eras Tour now crisscrosses the globe, bringing a significant influx of revenue to the local economies that have her.

The "Swift effect" is transforming cities into bustling hubs of excitement and economic prosperity during the duration of her concerts. Reports say her 2023 tour alone has brought in a combined 4.6 billion dollars to the cities that have hosted her shows, prompting some corners to say that Taylor Swift has helped keep the US out of recession.

And the move to release the Eras Tour concert movie to reach a bigger audience who otherwise can’t access the live tour? Genius! Boss Taylor owns this move, and I’m sure I’m not alone in thanking her for letting us experience these record-breaking shows (via the big screen) when accessing them geographically and financially is impossible.

Meanwhile, the release of Taylor's Version albums, a unique approach to reclaiming the ownership of her early work, also solidified Swift’s boss status. Swift sent a powerful message about artist autonomy in an era where the rights to one's creations are increasingly contested. The move has record labels scrambling to revise their standard contracts regarding original masters’ exclusivity. But score a major win for Swift for sticking it to the man (who never had anything to do with her). And while we already own some of these albums (the excellent “1989” in particular), it feels good to support Swift as she upends the established industry norms for better or worse.

And score a big win for the Swifties, who’s all-out and all-in for their support of Swift’s artistry. There are fandoms, then there are Swifties. And while I don’t claim to understand anything about them, all I know is that they come in all shapes, sizes, and colors. From the original teens who were there at the start who grew up with Swift to die-hards who know everything there is to know about Taylor Alison Swift. To those who recently discovered her, uncovering her one song at a time. To those who think she has blossomed into a great songwriter and is now looking forward to her next song.  

Swift's enduring success and influence in 2023 are a testament to her current stature and an indication of her music's timeless appeal. As she navigates through different eras of her career, Swift has proven that her artistry can transcend trends and resonate across generations.

Happy New Year!  Love and respect to all! 

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