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Manila Bulletin devider Technews devider The green revolution redefines washing

The green revolution redefines washing

Beko's EnergySpin Technology sets a new standard

Published Oct 12, 2023 05:46 am

At A Glance

  • Beko, a prominent European appliance brand, has made a strong commitment to offering sustainable products, taking a significant step towards advocating for sustainable living at the IFA 2023 technology conference.
  • Beko introduced the groundbreaking EnergySpin technology, which reimagines traditional washing practices. 
  • Beko's product strategy and technology innovation are guided by the "positive domino effect" philosophy, emphasizing the impact of small changes that create a significant difference in sustainability.
  • Beko's commitment to sustainability extends to education, with the introduction of "DOMINO: The Little One," an interactive video game that helps consumers understand the impact of their choices in a world affected by climate change. This engaging game reinforces the importance of sustainable choices and will be available on multiple platforms in the near future.

Beko has made a strong commitment to offering sustainable products at this year's IFA technology conference.  This European appliance wizard launched a new energy-saving technology as it made a significant move and commitment to sustainable living.

At the IFA 2023 conference, Beko Global Chief Marketing Officer Akin Garzanli and Beko Global Chief Commercial Officer Ragip Balcıoğlu introduced the "positive domino effect" philosophy.  It emphasizes the importance of making small changes that create a big impact. This philosophy is what guides Beko's product strategy and technology innovation.

A Revolution in Washing

Beko EnergySpin Technology.jpg

The Beko EnergySpin technology is one of Beko's most exciting innovations.  This technology reimagines traditional washing habits.  EnergySpin takes a smarter approach by utilizing faster-than-usual drum speeds to speed up the detergent's dissolving process.   The unique drum movement eliminates the need for excessive heat.  This in turn will result in up to 35% less energy consumption compared to conventional washing machines, all while still maintaining top-notch cleaning performance.

A Commitment to Environmental Sustainability

Beko aims to integrate energy-saving features into their appliances' most used settings and Beko's EnergySpin Technology is a part of the company's commitment to environmental sustainability.  Integrating energy-saving features into the appliance's settings would make energy efficiency a standard across popular wash cycles, including "Eco Program, " "Cottons," "Synthetics," "Quick, " "Delicates," "Mix," “20°C  program," and "ColdWash" program.

Akin Garzanli, Beko Global Chief Marketing Officer, emphasizes the game-changing nature of EnergySpin technology.  Beko's mission is to promote sustainable living in every houshold, ensuring their products last for an extended period before replacement.

Aligned with this mission, Beko Philippines offers a variety of convenient and energy-saving laundry appliances to Filipino consumers.  This is to empower them to lead a sustainable lifestyle.

The Good Domino Effect

Domino.JPG

The "positive domino effect" introduced at the IFA 2023 was made tangible through an engaging experience known as "DOMINO:  The Little One".  This is a free-to-play video game designed to educate consumers about the impact of their choices.  The game is set in a fantasy world devastated by climate change.  In this interactive game, players can experience the impact of positive, incremental actions necessary to survive within the game.

The game will be available this winter on Steam, App Store and Google Play.  

The Beko EnergySpin technology will be on the market by the end of 2023, revolutionizing the way we do laundry and contributing to a more sustainable future.

 

Related Tags

Beko EnergySpin technology Beko
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