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MOVIEGOER: Lesson to celebrity endorsers

Published Oct 12, 2023 12:31 am

At A Glance

  • Ricardo Cepeda had to face detainment after a company he signed up with as a brand ambassador got into financial trouble over bouncing checks.
ricardo1.jpeg
Ricardo Cepeda (Facebook)

Here’s a timely lesson to actors accepting endorsement deals.

Ricardo Cepeda had to face detainment after a company he signed up with as a brand ambassador got into financial trouble over bouncing checks.

Angry investors sued the company, including Richard Cepeda Go (the veteran actor’s legal name), as he appeared to be the face of the beleaguered firm.

Ricardo’s stepson, Joshua de Seguera, quickly posted an appeal on Facebook, saying that his dad had been wrongfully accused.

“It's absolutely heartbreaking that this is happening. My dad is an innocent and loving man.”

Joshua also stated that Ricardo’s name doesn’t appear in the legal papers of said company.

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Thirty films have reportedly expressed interest in clutching the remaining four slots out of eight at the Metro Manila Film Festival in December.

Many of them carry big stars, the likes of Nora Aunor (Pieta), Vilma Santos and Christopher de Leon (When I Met You in Tokyo), Maricel Soriano (In His Mother’s Eyes), Moro (Piolo Pascual), Selda Tres (Cesar Montano), Lola Magdalena (Gloria Diaz), Nocturno (Nadine Lustre).

Earlier, MMFF announced the first four official entries to the festival: Family of Two (Sharon Cuneta-Alden Richards), Rewind (Dingdong Dantes-Marian Rivera), Kampon (Derek Ramsey-Beauty Gonzales), Penduko (Matteo Guidicelli-Cristine Reyes).

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In partnership with ABS-CBN Film Restoration (Sagip Pelikula), the Film Development Council of the Philippines (FDCP) presents the newly added line-up of classic Filipino films on JuanFlix, which will be available starting on Oct. 20.

The selection will feature the digitally restored versions of cinematic masterpieces from National Artists for Film, Ishmael Bernal, Lino Brocka, and Marilou Diaz-Abaya, along with those by award-winning Filipino filmmakers Butch Perez, Lupita Aquino-Kashiwahara, and Jeffrey Jeturian.

The films are: Nunal sa Tubig (1976), Cain at Abel (1982), Karnal (1983), Haplos (1982), Minsa’y Isang Gamu-Gamo (1976), Ekstra (2013).

These classic Filipino films will be available on JuanFlix via subscription worth PHP 99.00/month or PHP 499.00/year. To subscribe, visit
www.juanflix.com.ph.
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How convenient that both their family names begin with the letter G.

Couple Matteo Guidicelli and Sarah Geronimo formally opened G Studios, an all-purpose venue for events, rehearsals, pictorials and shoots
located right in the heart of Las Pinas.

The place is also home to the couple’s creative production team that services advertising needs.

Heard that Matteo and Sarah’s new venture also includes talent management.

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Champion pole vaulter EJ Obiena is the recipient of a P5 million check from the Federation of Filipino Chinese Chambers of Commerce & Industry Inc. (FFCCCII) for his gold-medal triumph in the 19th Asian Games in Hangzhou, China.

Dr. Cecilio Pedro, president, said the financial reward is a gift as well as in support of Obiena’s participation in the 2024 Paris Olympics.

Kamuning Bakery in Kamuning, Quezon City celebrates World Pan de Sal Day on Oct. 16 by giving the public free pan de sal.

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