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Manila Bulletin devider Lifestyle devider Food devider Subway celebrates 26th year in the Philippines

Subway celebrates 26th year in the Philippines

Published Jun 27, 2022 10:42 am

The American multi-national fast-food restaurant plans to open more restaurants in the country

Subway celebrates 26 years in an intimate gathering held at the biggest Subway restaurant in the Philippines located at Axis Filinvest Tower 1 in Muntinlupa.

Attended by its friends in the media along with some influencers and partners, the brand reaffirms its promise of serving only fresh ingredients to its guests.

Penetrating a dominant rice-eating market, Subway rose to the challenge and established a niche as the “fresher brand for me and thus my #BetterChoice” with its customizable and signature sandwiches, wraps, and salads. It continues to offer flavorful better-for-you options that are convenient, affordable, and made fresh to order.

“Subway Philippines has come a long way since our first franchise, and it continues to expand to multiple areas in the country thanks to the efforts of our crew, our loyal guests, and to you, our partners in the media,” the brand’s territory manager Jean Gagarino said.

“The Subway brand has earned a global reputation for offering fresher alternatives to traditional fast foods. It has always provided better choices to our guests,” marketing manager Joshua Wahiman added. “We are honored to continue giving the ‘feel good’ food to many Filipinos, especially during the pandemic. The search for quality food is important and critical to us. At Subway, we will uphold our brand promise of becoming the #BetterChoice for our guests.”

As the brand continues to expand around the country, Subway will be opening more restaurants with a projection of 40 restaurants by year-end.

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