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Manila Bulletin devider Technews devider This partnership helps creators grow their ability to produce quality content

This partnership helps creators grow their ability to produce quality content

Published Jun 11, 2022 05:30 am

L-R: Adrian Go, Creator Partnerships Manager Bent Pixels Philippines; Tryke Gutierrez, CEO and Co-Founder of Tier One Entertainment; Alodia Gosiengfiao, Tier One Co-Founder and gaming superstar; Erwin Razon, General Manager of Bent Pixels Philippines and Jel Directo, Country Manager for PGAG & Hepmil Creators’ Network Philippines

Bent Pixels Asia (BPA) announced its partnership with Tier One Entertainment, to help the latter’s creators accelerate their revenue from YouTube reserved media offerings, as well as grow their capabilities as creators in producing quality content to engage their audiences. Tier One Entertainment’s creators will be offered to advertisers as part of YouTube Reserved Media deals, which offers brands to secure sought-after ad spaces instead of via auction. Creators can potentially unlock opportunities to uplift their YouTube revenue via access to branded content deals and access to premium tools.

BPA will also offer creator development programs for Tier One Entertainment’s talents who have YouTube channels to help them grow their reach and subscribers base, by offering workshops, best practices and tools that will help creators strategize, analyze and execute compelling video content. It will also provide creators troubleshooting support for issues faced by Tier One Entertainment’s creators on their respective YouTube channels.

The partnership officially marks the expansion of BPA in the Philippines, home to over 43 million active gamers. This will bring its total network of premium gaming and esports YouTube creators to over 400 from the Philippines, Singapore, Indonesia, US, and European markets, enabling advertisers to potentially reach over 300 million subscribers.

To mark the start of the partnership, BPA and Tier One Entertainment held a creators night on 8 June hosting over 100 esports and gaming creators to share more about the partnership and what creators can expect in terms of capabilities building and expansion of reach through reserved media offerings.

For more information about Bent Pixels Asia, visit https://www.bentpixels.asia/

For more information about Tier One Entertainment, visit https://tier.one/

Related Tags

Tier One Entertainment Bent Pixels Asia (BPA)
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