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Manila Bulletin devider Technews devider Create digital presence for your small business with these two online business essentials

Create digital presence for your small business with these two online business essentials

Published Dec 20, 2022 05:05 pm

Why small businesses need both a Domain Name and Hosting to create their digital presence

Before you take your small business online, you should begin by choosing a domain name and a hosting provider. Go Daddy explains the difference between the two, and how they work together to help get a business online.

Domain Name

A domain name is considered your business home and piece of real estate on the internet. Below are tips on how to choose a domain name.

  • Try to choose a domain name that matches your business name, or one that aligns closely to it.
  • It needs to be memorable and different from other domain names on the internet.
  • Be creative. Choose a name that is easy to remember and easily spelled.

GoDaddy has an online search tool on their website to help find domain names that are available.

If your desired domain name is already taken, you can consider choosing your business name with a different name extension. There are many other domain name extensions available. You can either go for a sector based name extensions like .shop, .accountant, .plumbing, and .tv or go for a geography-based name extension like .ph or .sg. Choosing a sector based name extension will help your consumers know the business of your company while a geography based name extension will tell your customers where you are located.

Web Hosting

Web hosting is a service that allows you to rent space on a server for your website and its contents. Think of your website as a collection of digital files that includes information; photos; videos; design elements and other types of content. You need a space to store all these files, so people can visit your website, browse your pages, and make purchases day or night, by people from around the world.

Hosting services are available in a variety of plans. Below are tips on which plan to choose.

  • Choose a hosting plan that meets the needs of your business and can grow with you as your business grows.
  • Keep your hosting plans up to date to help ensure that your domain name registration stays current.
  • Consider automatic renewals for your domain name to help keep your business domain name registered to your business, and not picked up by the competition.

How do domain names and web hosting work together?

Think of your domain as a street address, guiding people to where your website lives online. Hosting allows you to store the files that make up your site at that location (your domain name), so visitors have something to see. Both are important and work together, so you may want to consider purchasing them together for the easiest user experience. To help make it easier, annual GoDaddy Hosting plans include a custom domain name, and security protections.

What to look for in a hosting provider?

  • Storage: For most small- to medium-sized business websites, a few gigabytes of storage may be sufficient.
  • Bandwidth: People with large websites who expect to attract many visitors require more bandwidth.
  • Scalability: The option of having an automatic increase in storage/bandwidth in case of a large traffic spike on your site.
  • Reliability: Look for a 99.9% uptime guarantee or better. A website that is frequently down can negatively impact your business growth.
  • Security: options available for website SSL Certificate protections and for security monitoring for malware/virus protections.
  • Backups: Some providers offer scheduled backups of your website content and store them as a part of the hosting plan chosen.
  • Support: 24/7 customer support availability, so you can call for help at a time that works for you.
  • Analytics tools for gathering information about your marketing efforts and your website use.
  • Tools that allow you to integrate your website with your social media pages.

Knowing all these, now you are better equipped to lay the foundations of your digital strategy, launch, and grow your business on the internet.

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