ECommerce pioneer, Lazada, highlights on pricing, affordability, security, and simplifying app to drive deeper customer connections

ECommerce pioneer Lazada’s 11.11 Lazada Biggest Sale is returning this November 11 to 13, and is set to be a platform for brands and sellers to scale and deepen customer connections as shoppers delight in Lazada’s highly anticipated line up of 11.11 shopping deals and Shoppertainment content.

According to Lazada Chief Executive Officer Carlos Barrera, Lazada is responding to shifts in consumer behavior by removing clutter and improving to be the cleanest and most intuitive app on an ecommerce platform in order to drive deeper customer connections.

In a recent study that followed the shopper’s journey from discovery to delivery, Lazada found that more than half (57%) of Southeast Asian consumers now use eCommerce marketplaces as search engines to find what they want. 

This means that tools offered by digital platforms for brands and businesses are critical in building sustainable models for the ecosystem, and the reason for Lazada to improve solutions to support our sellers and partners.

“As we grow and become a household brand in the Philippines, we are also seeing that people shop on a daily basis. Our objective is to make a deeper  connection and to highlight the things that people wants to buy. With 67% of shoppers now anticipating our mega campaigns, it is also a great opportunity for our brands and sellers to build deeper connections and touchpoints with new and existing customers who are also excited to join us during 11.11 for our line-up of great deals and Shoppertainment content. Besides delighting our consumers, we’re also here to deliver value to our sellers and serve the needs of our communities as a whole,” says Barrera.

Handling account management and fraudulent accounts

There will always be fraudulent accounts and transactions on social media platforms, and Lazada is aware of this because they take account management seriously by proactively cleaning up and deactivating content infringement, intellectual property issues, and constantly screening accounts. With the support of Alibaba, Lazada has the technology and assets to monitor and prevent bogus sellers and they are working closely with their legitimate sellers and brands to identify information related to security and data compliance.

“We want to build trust and emotional connection where people feel safe while shopping in Lazada,” Barrera added.

Turning passions into actions with LazLive+ Festival

Along with the many deals come special Shoppertainment programs. The three-day celebration includes exciting livestream shows where you can SHOP, WATCH your favorite artists perform, and WIN prizes.

The LazLive+ Festival’s line up of rewarding livestream shows packed with fun surprises will run from November 7 to 13 with “Finds at Papremyo” at 12NN and “Lazada Voucher Rain” at 8PM.

“LazLive+ Expert ‘Yan” hosted by Lou Yanong from November 7 to 9, 7-8PM, will inspire you to be your best self, learn a new passion and add new skills to life, featuring experts like Lazada brand ambassador Alden Richards together with top trending chef Hazel Cheffy, lifestyle host Bea Benedicto for LazLook, and beauty YouTuber Raiza Contawi for LazBeauty.

On the eve of the big day, Lazada’s Chief Discount Officers Anthony Rosaldo and Lianica Yap will get the “11.11 Super Show” started on LazLive+. The show proper will be hosted by Ruru Madrid and Daiana Menezes, and is set to deliver top performances from your favorite artists including Darren Espanto, P-Pop boy group, Alamat, and K-Pop girl group, Lapillus.

Php 3 million worth of prizes will be given away so catch these special programs and more on LazLive+, to be streamed on Lazada Philippines’ Facebook, YouTube, Twitter, and TikTok.

Lazada Partner Promotions to look out for

Aside from the wide range of deals and live shows, get up to P2,000 off from partner banks in Lazada’s biggest sale! Lazada’s 11.11 Biggest Sale offers up to 90% off Branded LazFlash Deals, fast and free shipping (no cap, no minimum spend), and stackable vouchers for bigger savings. Look out also for the Shoppertainment programs featuring performances from top artists and chances for customers to win vouchers and other prizes.