Dyson has consistently invested in pioneering technology. Very recently in relation to its plan of expansion and acceleration of its research and technology development across its beauty portfolio, Dyson has committed half a billion GBP. The global technology company also announced its plans to launch 20 new beauty products in the next four years.

It was 6 years ago when Dyson launched the Dyson Supersonic hairdryer that revolutionized hair care technology. The groundbreaking hairdryer uses fast, controlled airflow and intelligent heat control that dries hair quickly, while keeping hair strong and healthy at the same time. Subsequently, Dyson has developed a range of styling tools engineered to provide superior styles for all hair types, limiting exposure to extreme heat damage.

Rigorous testing of new ideas and technologies happens 24 hours a day with 6,000 engineers and scientists having access to hundreds of laboratories across Dyson’s four Technology Campuses. By developing test rigs and employing state of the art equipment and machineries such as scanning electron microscopes, thermal cameras and airflow laser smoke machines, all these help engineers better understand the impact of hair damage, global hair types and the effects of high-speed airflow. The performance of Dyson styling tools stems from a decade of research. Developing technology for all hair types remains a crucial focus for the research and development teams. The half a billion GBP investment will create new lab spaces to both sharpen Dyson’s understanding of global hair types and damage, while also supporting the continued diversification of Dyson’s beauty technology.

Dyson’s Latest Hair Care Technology

Dyson Supersonic hair dryer

The powerful and fast Dyson Supersonic hair dryer is engineered for different hair types. Unlike traditional hair dryers, the Dyson SupersonicTM hair dryer measures air temperature over 40 times a second to regulate temperature output. The device features Dyson’s intelligent heat control technology that prevents extreme heat damage and helps protect hair’s shine. The Dyson Supersonic hair dryer is engineered for balance in the hand and is quieter than other hair dryers.

Dyson Airwrap multi-styler

The Dyson Airwrap multi-styler is Dyson's best-performing and most-efficient Airwrap yet. Dyson engineers challenged their own design to miniaturize and multiply the Coanda effect, pioneering a fully customizable styling tool that delivers a range of styles for different hair types without extreme heat. Coanda occurs when air, propelled at the right speed and pressure, naturally follows an adjacent surface, entraining surrounding air and hair. With it, users can now achieve curls and waves faster and easier. It blends the formerly two barrels into one attachment. Now users can style the full head without the need to switch attachment mid-style.

A. Airwrap barrels

The next generation styling barrels feature a rotating cool tip and can achieve curls and waves faster and easier. The former use of two barrels is now blended into one attachment. Now users can style the full head, creating clockwise and anti-clockwise curls and waves, without the need to switch attachment mid-style.

B. Airwrap brush attachments

The Dyson Airwrap multi-styler is also equipped with re-engineered brush attachments for precision shaping with enhanced Coanda performance.

C. Coanda smoothing dryer

Together with the brush attachments is the all-new dual-purpose Coanda smoothing dryer. The Coanda smoothing dryer hides flyaways in a single pass, with no extreme heat and transforms into a powerful dryer with the flick of a switch.

D. Comb attachment

A Wide-tooth comb attachment, engineered for curly and coily hair, helps to add shape, volume, and length as it dries. Dyson’s comb teeth are designed with soft curved tips to glide through the hair, with no sharp edges to catch, pull or cause damage.

The Dyson Supersonic hair dryer and Dyson Airwrap TM multi-styler gift sets in Vinca Blue & Rosé colors are available at Dyson Demo Stores Greenbelt 5, SM Aura Premier, The Podium, and SM Mall of Asia.