Epson SEA spearheads B2B transformation and sustainability with Vision Beyond


Epson 40th Anniversary

Technology leader Epson marks 80 years since its establishment, and 40 years in the Southeast Asia region. To celebrate, Epson held its 40th Anniversary Seminar and Solution Tour titled ‘Vision Beyond’. ‘Vision Beyond’ represents how Epson has paid homage to its long-standing heritage of excellence while demonstrating foresight into the future of the business inkjet, large format printing, and robotics industry.

Celebrating with them is Epson Global President and CEO Yasunori Ogawa as the esteemed guest-of-honor. “We marked our 80th year in business in May of this year. Exercising constant creativity and challenge to deliver on products and services that continuously exceed customer expectations, we continue to be guided by Epson’s unique philosophy of efficient, compact, and precise innovation that we have evolved since our founding. Our aim is to take advantage of the tremendous value that this innovation yields to address sustainability and other societal issues, with the ultimate goal of helping to create a better world and enrich people’s lives.” said Yasunori Ogawa.

Successes and milestones achieved in Southeast Asia

Over the last four decades, Epson has expanded its presence across Southeast Asia. They made significant investments which included office openings in Malaysia in 1991, Thailand and Philippines in 1998, Indonesia in 2000 and Vietnam in 2018. This year, they launched local Epson Solution Centers in Indonesia and Vietnam. It'll be launched soon in the Philippines.

Epson has consistently retained its number 1 market share in the SEA region for their Ink Tank Printers, Projectors, Dye Sublimation Textile Printers, SCARA Robots, Timing Devices, and many more.

Epson’s foray and commitment to B2B innovation is exemplified in its key product launch milestones across Southeast Asia, including the introduction of the World’s First Ink Tank Printer in 2010; and Epson Industrial Robot Series in 2012. More recently, Epson welcomed the launch of the World’s First 25,000 Lumens 3LCD Laser Projector in 2016; the Line Inkjet Business Printer in 2017; the Direct-to-Fabric Printer in 2019; and the 2021 launch of PaperLab – the World’s First in-office dry papermaking system.

This year, Epson launched the monochrome EcoTank printers, M1170 and M2170 delivering fast print speeds and enhanced productivity. Powered by PrecisionCore Heat-Free Technology, these printers further strengthen Epson's EcoTank leadership position in SEA.

'Beyond Boundaries'. In order to meet the ever changing requirements of hybrid work, Epson offers business inkjet printers and solutions that enable printing on the go as well as cloud printing ensuring confidentiality and ease of print. To complement the hybrid work and learn environment, Epson also launched CO-FH02, a versatile projector that can accompany an office worker from day to night. This Full HD Smart projector has a lightweight and compact design, making it easy for the users to bring it practically anywhere. It will be available in the Philippines soon!

‘Beyond Transformation’. Epson has a wide range of large format printers equipped with cloud solutions bringing digital transformation to industrial and commercial printing verticals like signage, textiles, labels, and many more. Embedded within these printers, the cloud solutions enable seamless business scaling across multiple sites while maintaining consistent quality and efficiency.

‘Beyond Tomorrow’. Epson leads the way into the future with smart manufacturing. Its robots provide flexible configuration for end-to-end automation. This enables manufacturing floor optimization with higher output, precision, and accuracy while reducing environmental impact.

For 'Vision Beyond', the mission is to emulate the level of success Epson has achieved in B2C products and pivot this commitment to capture significant market share in B2B segments. All of the above-mentioned embodies how Epson has established their dominant market leadership across B2C product categories and made significant headways to capture salient market opportunities in B2B categories.

Epson is dedicated to creating a sustainable business model via advocacy and influence in corporate responsibility. Responsible manufacturing is being promoted by Epson through the incorporation of more recycled material within the main unit of its printers and product packaging while minimizing consumables.

By 2023, Epson’s manufacturing sites are targeted to run on 100% renewable energy in line with their Global Environmental Vision. Philippines' Epson factory is the first to accomplish this target followed by Indonesia this year.

Epson’s goals are to transform the industry with sustainable solutions, to enrich communities, and ultimately mirror the position of market leadership for both B2B and B2C categories.