Women on Top: 10 Highest IG Earners in the Philippines

Can you name them all?

It’s a girls-only affair at the top, as a recent study by online financial services provider Netcredit reveals that the top 10 highest-earning celebrities in the Philippines for 2021 are women. Miss Universe 2015 winner Pia Wurtzbach is the highest earner, making a reported $3,669,205 (approximately P216 million).

Artwork by Angelo Manalo

Pia is followed by Kathryn Bernardo earning $3,533,360 (P208 million), Anne Curtis at $2,936,119 (P172 million), Kim Chiu at $1,712,281 (P100 million), and Andrea Brilliantes at $1,281,692 (P75 million).

From sixth to the 10th spot, there’s Catriona Gray at $1,190,233 (P70 million), Liza Soberano  at $968,118 (P57 million), Nadine Lustre at  $354,294 (P20.8 million), and Alex Gonzaga at $349,580 (P20.5 million), and Marian Rivera at $75,709 (P4.4 million).

According to the NetCredit study, the data was produced by collating the most followed Instagram users per country, and then identifying which of the posts are sponsored or ads. After gathering the data, the website then compared the figures with known estimates provided by HopperHQ’s “Instagram Rich List” and “Random Forest” on how much celebrities charge for sponsored Instagram posts.

“The total Instagram earnings from influencer to influencer depend not only on their follower count but on how often they’re prepared to sell their name and the power of that name in their particular market,” according to NetCredit, when describing the reasoning for their metrics.

Wurtzbach, according to their study, ranks 41st in the world, alongside international celebrities like Canada’s Justin Bieber ($4,427,738), South Korea’s Jisoo of BLACKPINK ($18,896,411), and USA’s Beyonce ($33,712,144). Football superstar Cristiano Ronaldo ($85,217,365) ranks first in Netcredit’s list of top Instagram earners of 2021.