The many flavors of the Philippines all in one place
There are many ways to celebrate Filipino pride and spirit this June. The best way to do that is through food and travel. Sometimes, one doesn’t need to book numerous trips around the archipelago just to get to know the Philippines.
Last June 11, the more than 7,000 islands of the country were present at the Ayala Malls Manila Bay as the much-anticipated food and travel festival—Kain Na!—returned to the mall. Since 2018, the mall company has built a strong partnership Department of Tourism (DOT) in enriching the lives of many Filipinos through arts and culture.
A yearly effort spearheaded by Secretary Berna Romulo-Puyat of the DOT with members of the Philippine Tour Operators Association Inc. (PHILTOA) and the food tourism consortium, Kain Na! Is a multi-day event aiming to showcase rich delicacies by SMEs all over the country. The campaign aims to celebrate Filipino heritage and promote cultural tourism through delicacies found in various regions of the country. To mobilize this cause, public and private sectors are gathered annually at Ayala Malls, which has been the chosen home for both groups to showcase gastronomic delights.
Apart from the local fair happening in Ayala Malls Manila Bay, Ayala Malls Capitol Central also had the privilege of collaborating with the Negros Occidental Tourism Division (NOTD) to host the LakBAYANihan Tourism Fair, which aimed to bring the Panaad festivities closer to Negrosanons. This is the first province-wide tourism fair of Negros Occidental since the pandemic started.
If you miss Kain Na! Festival this month, mark your calendars as it is set to make a comeback from Sept. 9 to 11 in Abreeza mall.
All in all, Ayala Malls continues to prove its unwavering role in promoting and reminding the Philippines’ rich heritage through tourism. The lifestyle destination stays quick to innovate, as well as strengthen its partnership with the DOT so that Filipinos around the nation can embrace their culture within a safe, accessible space.