2020 statistics revealed 43 million gamers are responsible for the unprecedented rise of the Philippine gaming industry and across Southeast Asia. Gaming has indeed reached a whole different level. But despite of its popularity, gaming continues to be surrounded with stigma that dampens the good that it brings. In order to show off the good in gaming, ignite understanding and draw support for the gaming industry across the Philippines, Globe has launched the campaign, “Game Well-Played”. The campaign kicked off with #KakalaroKoYanWithGlobe movement where gamers were encouraged to share the different benefits gaming has brought in their everyday lives.
“While there are many stereotypes and stigma around gaming, we believe that there is value to acquire in spending hours of training for a competition or simply getting lost in a new world while meeting new friends. In seemingly dire battlegrounds, strategic thinking and creativity can flourish,” said Rina Siongco, Head of Get Entertained Tribe at Globe.
In Globe's recent event, gamers Cherizawa and Boss Maw shared how gaming helped them gain valuable skills like time management, financial independence, and multitasking in a series of social media posts using the campaign #KakalaroKoYanWithGlobe.
Ralph Aligada, Head of Games and Esports at Globe, said, “with #KakalaroKoYanwithGlobe, we encourage everyone to see the good gaming brings beyond the screen. More than the entertainment it brings, gaming can actually help an individual to develop skills and capabilities that can help him be more successful in life, enabling him to help others too.”
To show its all out support to the PH gaming scene, fuel the passion for gaming and make gaming more accessible, Globe improves its Go+ offers with GoPLAY, which promises more gaming apps and free in-game vouchers soon for a more leveled up gaming experience. In addition to Mobile Legends: Bang Bang (MLBB), PUBG Mobile, Call of Duty Mobile (CODM), League of Legends Wild Rift, Valorant, and Legends of Runeterra, fans can now also look forward to the addition of Genshin Impact and Pokemon Unite in the exciting roster of games of GoPLAY. Users can also expect an elevated gaming experience brought by the power of Globe's 5G connectivity.
Globe establishes its position as the leading partner in gaming in the country by throwing its full support to professional leagues like Philippine Pro Gaming League (PPGL), and organizations like AcadArena and Blacklist International. Its partnership with PPGL is a year-long partnership that supports Riot’s game titles in the Philippines as well as being the hosts of this year’s Valorant Challengers Tour and the WildRift Champions of SouthEast Asia.
Globe is likewise teaming up with play-to-earn enablers like Sky Mavis, publishers of Axie Infinity, to give players the opportunity to achieve financial independence while still having fun.
Meanwhile, Globe partners with Telekom Malaysia and Swarmio Media - leading tech solutions companies that have been continuously supporting innovations in esports around the globe and came up with an all-in-one gaming platform, Globe Gamer Grounds. Globe Gamer Grounds is an all-in-one gaming platform that’s easy to use for any type of gamer.
"True to Globe’s vision, we developed it with thoughtfulness to let users enjoy a massive portfolio of games that will fit every gamer’s fancy; connect with friends and battle it out on the grounds; buy upgrades for characters, may it be a new skin or a new set of weapons; track records and rise up the ranks; or simply stream all the best games,” said Tesh Kapadia, Executive Vice-President for Global Sales of Swarmio Media.
“We developed Globe Gamer Grounds with Telekom Malaysia and Swarmio Media to strengthen our mission to empower every Filipino to pursue a game well-played,” said Aligada.
“More than access, we want to continue to evolve and offer innovative products and platforms for gamers of all kinds. From the competitive players that play to take home championship titles and bring home earnings for their family, to those who achieve excellence by beating their previous records, and to the casual ones who simply want to enjoy the games they are playing–it’s always a game well-played with Globe,” he said.
Know more about how Globe empowers Filipinos to own their future in gaming by visiting http://glbe.co/GlobeGamerGrounds.