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Manila Bulletin devider devider HUAWEI Ads wins App Growth Awards

HUAWEI Ads wins App Growth Awards

Published Dec 10, 2021 03:10 pm

Huawei Ads

The App Growth Awards, held in Berlin as part of the App Promotion Summit, recognize app innovation and app marketing progress, with submissions coming from all over the world. Finalists are judged by industry experts, with HUAWEI Ads winning the UA award for outstanding growth in the previous year.

The award recognized HUAWEI Ads' effective performance-driven UA solutions, which included local support, competitive cost-per-thousand (CPM), successful cost-per-click (CPC), and effective cost-per-action (CPA) and cost-per-install (CPI) rates for apps, games, and e-commerce solutions.

The Awards not only recognized HUAWEI Ads' success in UA, but also highlighted the platform's growth over the past year. With daily global traffic exceeding 2.7 billion, HUAWEI Ads currently reaches over 1 billion connected Huawei devices and over 730 million Huawei device users.

"We are honoured to receive this recognition from the App Growth Awards," said Neo Miao, President of Business Growth, Huawei Mobile Services Europe, Huawei Consumer Business Group. "We welcome new partners to come on board as we continue our growth and look forward to working closer with our existing partners. Together, we will build an open, intelligent ecosystem to better connect the world."

HUAWEI Ads was praised for its tailored approach to advertising, which was backed up by strong performance among its partners. An e-commerce provider, one of HUAWEI Ads' key partners, saw a 537 percent increase in daily activations and a 278 percent increase in CTR while keeping the activation cost under 45 percent.

The platform is available to media agencies and app publishers all over the world, bridging the gap between Huawei partners and device users. HUAWEI Ads can create niche audiences for partner ads by targeting the intended demographic with the Data Management Platform (DMP).

With HUAWEI Ads, Huawei has worked hard to provide the best user and partner experience possible. Before downloading, users can view an in-app details page, and a promotion program is available for advertisers and certified agencies in Europe, offering free trials, early-bird incentives, and premium on-device resources.

The success of HUAWEI Ads at this year's App Growth Awards demonstrates the platform's rapid development; AppsFlyer has described it as "one of the fastest-growing platforms in Europe." HUAWEI Ads will continue to release new features in the coming years to improve the partner and user experience.

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