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Manila Bulletin devider Lifestyle devider Food devider LOOK: Starbucks debuts never-before-seen planner collection for 2021 edition

LOOK: Starbucks debuts never-before-seen planner collection for 2021 edition

Published Nov 3, 2021 01:05 pm

’Tis the season for collecting stickers as its Traditions Promotion returns

The holiday season for some Filipinos means spending hard-earned cash for gifts, going on Simbang Gabi, or months-long celebrations with family and friends. But for the coffee aficionados, it is the time of the year where they go to Starbucks, order their favorite brewed drinks, and get stickers for them, aiming to take home one of its special merchandise.

That tradition continues this year with the comeback of Starbucks Traditions Promotion. From Nov. 2, 2021 to Jan. 3, 2022, customers will earn a sticker for every purchase of a Tall, Grande, or Venti handcrafted beverage. An exclusive Starbucks Traditions merchandise may be redeemed for every 18 stickers collected. While staying true to a tradition of almost two decades, this year debuts a never-before-seen collection and new ways to join.

Gift that keeps on giving

The 2022 Starbucks Traditions Planner comes with a matching organizer. Perfect to pen unplanned wins and pleasant surprises, this year’s edition comes with an intricate yet subtle embossed siren and scale design. The organizer consists of built-in pockets to keep a pen, Starbucks cards, and other essentials in one place.

Inside the planner, there are 12 exclusive monthly artworks featuring Starbucks’ commitment to coffee heritage, partners (employees), communities and customers it serves, and our planet.

New this year with the same modern monochromatic design of the Planner with Organizer, the 2022 Starbucks Traditions Mug and Tumbler with Pouch is an unexpected but welcome addition to the Starbucks Traditions collection. The sets highlight what Starbucks does best: coffee. Each set includes a sleek stainless steel matte black 12oz tumbler or a classic pristine white 12oz ceramic mug, both paired with a pouch customers can carry all day.

New ways to join

For the first time, customers can now collect stickers digitally in two ways: (1) get the new QR promo card in stores and collect a digital sticker for every handcrafted beverage in-store, or (2) use the Starbucks app by opting into collecting e-Stickers every handcrafted beverage purchased using a registered Starbucks Card.

Starbucks has also made it easier to earn stickers from the comfort of home. Customers can now earn digital stickers through their favorite delivery app. Every purchase of four eligible handcrafted beverages on GrabFood or Foodpanda will be issued a QR promo card loaded with its corresponding digital stickers.

“Our customers are creating new memories in different ways, and we wanted to celebrate the joy of experiencing unexpected moments of merry in our holiday campaign,” says Jamie Silva, senior marketing manager of Starbucks Philippines. “Our Starbucks Traditions Promotion has always stayed true to spreading the message of hope and happiness through the years. We continue to carry on our tradition and look forward to 2022 with optimism while living in the moment of our unplanned joys.”

To have a closer look at the 2022 Starbucks Traditions and for the full mechanics, visit https://starbuckstraditions.ph.

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