The Manila Bulletin has emerged as the most trusted newspaper in the country based on the latest findings of the Digital News Report (DNR) 2021.
In the DNR released by the Reuters Institute for the Study of Journalism, the Manila Bulletin earned a brand trust score of 69 percent from the survey respondents.
The daily broadsheet obtained the highest brand trust rating compared to print media rivals such as the Philippine Star (68 percent), Philippine Daily Inquirer (66 percent), regional/local newspaper (64 percent), Abante (47 percent), and Bulgar (40 percent).
The Manila Bulletin, on the other hand, ranked second most trusted news brand among the 15 media outlets listed in the DNR study. Regarded the nation's leading newspaper, the Manila Bulletin marked its 121st anniversary on Feb. 2, 2021.
The DNR report showed the dominance of GMA News as the most trusted news brand among the local media companies. The television network obtained the highest brand trust score of 74 percent, edging out competitors such as TV5 (68 percent), TeleRadyo (63 percent), PTV-4 (60 percent), and ABS-CBN (57 percent).
Rappler, on the other hand, had the highest distrust score of 29 percent based on the DNR.
Here's the list of brand trust scores:
1. GMA Network - 74 percent
2. Manila Bulletin - 69 percent
3. TV 5 - 68 percent
4. Philippine Star - 68 percent
5. Philippine Daily Inquirer - 66 percent
6. Super Balita DZBB - 65 percent
7. DZRH - 64 percent
8. Regional/local newspaper - 64 percent
9. Teleradyo - 63 percent
10. PTV - 60 percent
11. Radyo Pilipinas 59 percent
12. ABS-CBN - 57 percent
13. Abante - 47 percent
14. Rappler - 45 percent
15. Bulgar - 40 percent
The same DNR report showed GMA Network and GMA News Online have the most reach among local media companies. Coming in second are ABS-CBN network and its online arm.
It also found that Filipinos' trust in news increased to 32 percent compared to 27 percent from the previous year. Trust in news from social media dropped to 20 percent.
The latest survey, conducted last January, tapped around 92,000 persons in 46 media markets, including 2,209 Filipino internet users, as respondents. The DNR, initiated back in 2012, is reportedly regarded as the most comprehensive global analysis of news consumption trends.