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Manila Bulletin devider devider Memories that empower and inspire people

Memories that empower and inspire people

Published Jun 22, 2021 05:30 pm

As hopes for the end of the pandemic looms in the horizon, Kingston Technology reminds us to always look back. Our COVID 19 trials and tribulations, our struggles and the small victories achieved soon become memories – all precious to remind us how we braved on and survived. With its new positioning message “Kingston Is With You”, Kingston wishes to bring inspiration and strength to people through memories. While we fervently wish for a more positive future, our memories of those lockdown and stay-at-home workdays should provide us with reflectable moments and lessons learned.

In addition to the release of a micro-film Memories Empower, Kingston designed a limited-edition gift box that comes with “7-Day Memory Challenge” cards and connects memories with the five senses. Here’s our take of the “7-Day Memory Challenge”, read on and share, and pray that we can all inspire.

Kingston Memories Empower Micro-film

Kingston believes that video is one of the best ways to tell a story. The previously released A Memory to Remember Trilogy micro-film series centered around the significance of memories and has touched the hearts of millions. This year, to show how “Kingston Is With You,” Kingston has brought back celebrated advertising director Lo Ging-zim to direct its latest micro-film. Mr. Lo also directed Kingston’s three previous micro-films. Within one week of launch, the micro-film already hit 9 million total views on YouTube in APAC regions.

The micro-film is a touching story that presents a young girl who wants to remember her past, no matter how painful it is, through drawings and images. It’s an inspiring film that will encourage everyone to keep and treasure memories because these are the things that made us who we are. I love how the film was made. Loved the film, now you, too can watch the micro-films here https://youtu.be/JeHRCuy_Lo0

7-Day Memory Challenge

Micro-film Memories Empower unveils a self-recovery journey through memories. To highlight it more, a Kingston specially designed limited-edition gift box that connects memories with the five senses came with a “7-Day Memory Challenge” cards, assigning 7 mini-tasks to recipients, for them to relive their most precious moments.

MB Tech News gamely took on the challenge, our enthusiasm, fueled more by what’s inside the simple-designed smooth, white box- a chance for us to look back, and ahead, for precious memories.

Kingston 7-Day Memory Challenge limited edition gift box



A scent to remember

A breath of fresh air

A breath of fresh air! A year before the pandemic, I was able to travel abroad with my relatives. Little did I know that it was one of the last travels outside the country that I would be enjoying. Because of the pandemic, we are now restricted and confined in the safety of our homes. It's for the better because it allows us to be safe from the virus while at the same time getting used to the new normal way or work-from-home setup.

Memories like this are the ones to be remembered. Keeping memories alive makes us strong and eager to live life amid the pandemic.

A feeling to remember

A feeling to remember

During the pandemic, we put on different outfits and we sometimes cosplay to make the whole new normal world easy to live with. Memories of playing around in outfits we are comfortable with make us move with confidence!

A taste to remember

A taste to remember

Happiness comes from simple things and a bite to our favorite indulgence is a wonderful feeling that we can experience. Whether it's our favorite dessert or a lugaw meal, we can't hide the happiness we feel when we chew on it!

A sight to remember

A sight to remember

This is just one my favorite snap from 2020. I chose this photo because of the beautiful purple sunset skies that represent positivity and optimism when I looked at it. I shared this on my Facebook simply because it looks amazing!

A sound to remember

A sound to remember

Whenever I work or just simply chilling out, I always have music to listen to. Music energizes and keeps me upbeat as I spend the whole day and the next one.

As a matter of fact, I uploaded a throwback photo of my band when we were performing at Club Dredd many years ago. This just proves my love for music and the memories it gives that is timeless.

Creating memories

Kudos to Kingston Technology for coming up with this campaign. It’s unique, fun to take on, and brings out a lot of positivity from our memories under the pandemic. This endeavor is, to us, better than just the usual press releases. It helps us to better understand, and appreciate, Kingston both as a product and a company. In these trying times, we need brands and companies that urge people not just to buy, but also to motivate and inspire.

Thanks, Kingston, we’ve enjoyed this challenge.

“KingstonIsWithYou” is a campaign for everybody, simply because #MemoriesEmpower.




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