A mini mobile game to gamify in-store experience

Published May 22, 2021, 1:07 AM

by Len Amadora

OPPO, in partnership with Mineski Philippines, launches the newest mini mobile game OPPO Blast, a game exclusively available via selected OPPO Brand Stores in Metro Manila. As we enter into the new normal where consumer product experiences have become more digital, OPPO finds a way to innovate in-store consumer experience by giving them a more immersive and fun way of experiencing the different OPPO smartphones through OPPO Blast. The game stars the famed brand icon OIlie as the superhero.

OPPO Blast

The mobile game went live last May 16 via Lyka’s official Facebook page Lyka Games and via its app under Lyka Games. OPPO Blast will be available for game preview on Lyka Games for a limited period. However, consumers may continue to access the game via a QR code display when they visit selected OPPO Brand Stores in SM Megamall, SM North EDSA, SM Mall of Asia, and Glorietta.

“We aim to diversify our product experiences to suit the needs and wants of different types of consumers. As we continuously expand our e-commerce programs and platforms including a potential expansion in Lyka as part of the brand’s e-commerce pipeline in an effort to meet the needs of the more digital consumers, we’re also innovating in-store experience for consumers who still prefer going to our stores by gamifying their product experiences to allow them to get a better feel of which OPPO smartphone suits their needs best. We are aware how mobile gaming has become very popular to our Filipino consumers so there’s no better way for us to give our consumers a better brand and product experience than through a mobile game,” says OPPO Vice President for National Sales Zen Han.

Enjoy the fun in-game interface of OPPO Blast as you take yourself into the virtual world with Ollie. The game is simple and takes slight inspiration from the concept of “long-lasting battery life” as users must let Ollie jump and fly higher by collecting lots of lightning bolts. There are also boosters like the rocket that will help Ollie fly faster and farther to collect more lightning bolts to earn more scores. The game is over when Ollie stops catching lightning bolts to stay charged, so players must be able to hit the jump pods or the rocket to go higher into the game.

OPPO Blast
OPPO Blast

You can play the game via Lyka Games on Lyka. To access it, go to the Discover tab and proceed to the Play menu on the top most part of the Lyka Games board.

#LiveLifeatFullSpeed with OPPO Blast

For all those who will purchase OPPO A94 starting May 28, you will be given the chance to participate in a special promo through the OPPO Blast minigame. If your score in the minigame ranks in the top 10 of the leaderboards, you will receive a free TG 113 Bluetooth Speaker. The promo period for the activity will only be during weekends (Friday, Saturday, and Sunday) from May 28 to June 27, 2021.

OPPO A94 is built with a 48MP AI quadcamera setup and special AI camera features like the

Dual-View Video, AI Monochrome Video, Dynamic Bokeh, new filters on Night Plus, and more, to help you capture every moment in life. Similarly, it is packed with special game experience features like Game Focus Mode, Gaming Shortcut Mode, Game Floating Window and Bullet Screen Message. It also promises long battery life and 4310mAh 30W VOOC Flash Charge 4.0 for an uninterrupted gaming and streaming of your favorite movies and shows.

A94 is now officially available in the Philippines at PHP13,999 via OPPO concept and online stores, partner dealers, and exclusive e-commerce channels Shopee and Lazada.

Apart from the launch of the innovative product experience strategy tool OPPO Blast, the brand also hopped on the opportunity this year to make a statement in the local Esports space through a collaboration with the biggest esports tournament with Mobile Legends: Bang Bang and League of Legends Wild Rift. Additionally, OPPO has sealed sponsorships of top-tier Esports teams: Team Liyab and Blacklist International. Through these partnerships, OPPO solidifies its reputation as one of the major players in mobile gaming in the Philippines.

Know more about OPPO Blast and OPPO’s eSports tournament sponsorships by visiting OPPO’s official website at www.oppo.com/ph or via its official Facebook page at OPPO Philippines.

 
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