LEGO certified store goes online

Published March 12, 2021, 8:00 AM

by Len Amadora

Ban Kee Trading Inc., one of the leading distributors for children’s toys in the Philippines, began handling operations for LEGO Certified Stores (LCS) in the country at the beginning of the year and recently launched the official online store amidst greater push for digitalization.

“Launching the LCS website brings us closer to our goal of connecting the brand and the value it brings to more Filipinos, following its commitment to enable more children and adults alike to have a fun bonding experience and learn through play,” said Eric Bautista, CEO of Ban Kee Trading, Inc. “Through this initiative, we hope to share the joy of building with more people as we strive to establish LEGO as the leading toy brand in the Philippines.”

The LEGO® Group first partnered with Ban Kee as a local distributor in 2019 and further strengthened their partnership at the start of 2021 when the toy brand turned over management of its LCS branches to Ban Kee.

“The LEGO brick is as relevant as ever, following more than 60 years of empowering children and adults through creative, fun and challenging building moments,” said Cesar Ridruejo, General Manager at The LEGO Group in Southeast Asia. “With Ban Kee being the sole LCS operator in the Philippines, it is a testament of our trust and confidence in them to share the LEGO System in Play with more Filipinos. Our initial partnership brought us successes and a steady foothold in the market, so we are looking forward to achieving new heights with Ban Kee driving LCS locally.”

As one of the leading toy distributors in the country, Ban Kee offers a variety of toy selection by different brands such as Intex, LeapFrog, Gundam, and Beyblade among others. Adding the LEGO brand to its line-up bolsters its capacity to deliver more products to Filipinos with varying interests.

Due to the market’s need for products and services to go online, Ban Kee quickly got to work on launching the website to deliver quality toys to Filipinos around the country, even offering nationwide free shipping for orders with exclusive LCS items for a limited time. 

To further encourage consumers to patronize LCS branches and its online counterpart, LEGO is partnering with leading loyalty program provider ZAP to establish its own membership program. Starting March 1, members can earn points for every PHP 100 spent and enjoy other benefits depending on their tier: Silver, Gold, or Platinum. More information can be found on the official LEGO Certified Store Facebook page.

“Digitalizing the customer experience is a chance for us to enhance our services. Aside from carrying the complete catalogue as with the LCS branches, we’re also working on the website’s exclusive offers and sales page that will make creative play even more accessible for all,” Bautista adds. 

Customers can visit www.bankeebricks.ph to order and browse the complete LEGO inventory, including the new LEGO Creator Expert Porsche 911 that will be released on March 20 priced at PHP 7,999.75.

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