ICYMI: HRH Prince Charles launches a sustainable fashion line

Published November 23, 2020, 4:44 PM

by John Legaspi

All proceeds from the sales of the ethical luxury collection will be donated to charity 

Photo from Yoox Net-a-porter

When we think of the fashionable royals, the men usually take the back seat while women take center stage. Who can blame them? With those sparkling gems, show-stopping dresses, and a crown to finish the look, the gents of the Royal Family may find it hard to compete. 

But this time, one steps forward to have a share of fashion’s limelight. HRH Prince Charles, the Duke of Cornwall, is releasing a fashion collection with luxury e-commerce retailer Yoox Net-a-porter.

Together with the partnership of the royal’s charity The Prince’s Foundation, the e-commerce platform and the artisan students from the UK and Italy release an 18-piece sustainable collection. Inspired by the great Leonardo Da Vinci, the collection reflects the artist’s works that are described as “the convergence of art and science” and his fascination with architecture. 

Through the help of the Modern Artisan Project, the students bring the ethical collection to life and online. The collection features the season’s style staples such as turtlenecks, cardigans, and suits, all in autumnal hues of burnt orange, blues, and neutrals. 

Prince Charles with Federico Marchetti (Photo from Yoox Net-a-porter)

“I’ve been enormously impressed by the efforts, the ideas and the vision shown by the artisans from the UK and Italy,” the Prince of Wales says in a report by Independent UK. “Hopefully they will take away a great deal of skill and understanding of sustainable approaches to design and manufacturing that they can apply to their own businesses or future careers.”

In the December 2020 issue of the British Vogue, editor-in-chief Edward Enninful tells the 71-year-old prince, “I’ve always admired the way you dress.”

But apart from his personal style, the interview also tackles sustainable fashion. And for the many fans of the Royal Family, it is known that the prince has long campaigned on environmental issues, and starting with his own closet is among the many places Prince Charles is looking for solutions to solve them.

“I’m one of those people who hate throwing anything away. Hence, I’d rather have them maintained, even patched if necessary, than to abandon them,” he tells. “But it seems to me there are huge opportunities, particularly now, within the whole sustainable fashion sector, to counter this extraordinary trend of throwaway clothing – or throwaway everything, frankly.”

All profits of the collection are going to support the work of The Prince’s Foundation and its Future Textiles program. Check out the line here.