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Manila Bulletin devider devider A Collaboration of Smarter Solutions for Digital Marketing Initiatives

A Collaboration of Smarter Solutions for Digital Marketing Initiatives

Published Nov 23, 2020 11:00 am

In a bid to strengthen its presence in the ASEAN region, global customer engagement and analytics platform MoEngage has partnered with Manila-based digital marketing agency Skyrocket Studios. Headquartered in San Francisco, USA, MoEngage has offices in nine countries across North America, Europe, and Asia, and over 1000 customers across 35 countries. Just recently, the company announced its partnership with CIMB Bank Philippines and Rizal Commercial Banking Corporation (RCBC).

"Skyrocket is always looking for opportunities to grow and build relationships with partners in order to broaden our digital marketing capabilities for our clients. We are deeply grateful for the trust that MoEngage has placed in Skyrocket, and we are looking forward to introducing their products to our past, current, and future partners," says F. Patrick Cuartero, CEO of Skyrocket Studios.

He continues, "We understand that customer engagement is an important driving force of bottom-of-funnel digital marketing. It has become increasingly apparent with our partners and clients that MoEngage is a necessity as companies shift to mobile and get savvier with their marketing initiatives."

MoEngage’s mobile-first customer engagement platform brings together native and third-party data sources to help marketers create a comprehensive, unified customer profile. Additionally, customers can harness the benefits of its strong partner ecosystem, including partners such as Mixpanel, Segment, and Amplitude. The platform’s core capabilities ultimately enable brands to:

  1. Analyze customer preferences, intent and actions across the customer journey
  2. Segment customers based on key attributes and activities and identify new engagement opportunities
  3. Drive omnichannel engagement through powerful, automated journeys, and
  4. Deliver hyper-personalized experiences and communications that boost retention
Business presentation on a laptop screen

Processing over 70 billion customer interactions and delivering over 50 billion messages to 500 million customers every month, MoEngage is one of the fastest-growing companies in this market. It was recently recognized as a ‘Leader’ in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms report.

"MoEngage is excited to start our partnership with Skyrocket. Both parties complement each other when it comes to building upon our strengths and developing practices to broaden each other's capabilities. With this collaboration, MoEngage will be moving towards firmly establishing ourselves in the Philippine market along with Skyrocket Studios," comments MoEngage CEO and co-founder, Raviteja Dodda.

By collaborating with MoEngage, Skyrocket hopes to provide their partners with a 360-degree digital marketing capability on web and mobile devices through a strategic and data-driven approach. Clients signed under the agency can work with MoEngage for a streamlined digital marketing experience from one platform. This partnership between the customer engagement platform and the agency opens opportunities for both parties to work hand in hand and provide clients with smarter solutions for their digital marketing initiatives.

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