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Manila Bulletin devider Lifestyle devider Food devider The mystery behind #WelcomeToTheClvb has been revealed

The mystery behind #WelcomeToTheClvb has been revealed

CLVB Empi officially launches, marking a new era of smoothness

Published Mar 17, 2025 03:45 am

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The online buzz surrounding “CLVB” caught the attention of the internet community after various content creators and social media influencers shared different theories on what it is about. Curiosity grew after most of them anonymously received invitations from an unidentified source, fueling suspicions and creating more speculations.

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Content creators and influencers at the launch of CLVB Empi


On Wednesday, March 12, at the NoKal Manila, the mystery behind CLVB was finally revealed. Through a video presentation, the new CLVB Empi was introduced. The unveiling was followed by a first drink release, where guests experienced the smooth and light blend of the new drink. A crowd of lifestyle content producers were genuinely surprised at how smooth and effortless the drink was.

Before the reveal, guests made assumptions about what they expected it would unveil. Some guessed that it would be a new brand of tequila, while a few believed it to be a rich and intense drink similar to their fathers’ usual whiskey or wild rum. Most of them were also impressed with how they enjoyed CLVB Empi even on their first try, noticing its smooth, light, and delicious taste.

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Guests enjoying their first shots of CLVB Empi

For guests to further explore exciting options with CLVB Empi, the second drink was served neat in a rocks glass. This 22.5 percent ABV (45 proof) drink was made with a smooth, light, and easy-to-drink profile, delivering a refined experience with no burn or harshness. Designed for those who enjoy seamless and flowing moments, one can indulge in CLVB Empi whether neat, on ice, or as a shooter.

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CLVB Empi served neat in a rocks glass

Made to be shared and elevate moments, its tagline, “Welcome to the CLVB” invites individuals to embrace boldness and live in the moment. CLVB Empi revolutionizes the meaning of smoothness in the drinking culture, bringing a new energy that matches any setting and seamlessly fits in the vibe and lifestyle of Gen Z.

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The newly launched CLVB Empi, very smooth, very light, very delicious, and very easy to drink.

The event successfully ended with a party and socializing among the guests and a cocktail pass-around. Experience a new level of smoothness with CLVB Empi, available in stores nationwide for only ₱130 per 750ml bottle. 

Follow their official Facebook and Instagram accounts for more updates.

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