**Maria Diane Ventura of Dvent Productions, Francisco Lumen of WEU Event Management Services, Ely Buendia of Eraserheads, Marvin Agustin of Artifract.io, and Rico Dela Cruz of UBX**

Artifract.io, a pioneer in Fine Arts NFTs in Asia, has signed a partnership agreement with Ely Buendia, WEU Event Management Services, and Dvent Productions to bring the Pinoy Rock Icon's music to the Metaverse.

This collaboration allows fans and music lovers to immerse in Ely Buendia's musical art and unprecedented access to exclusive multimedia contents from the one and only Maestro of Pinoy Rock Music.

The project makes the musical experience immersive and enjoyable, at the same time allowing fractional ownership of Ely's exclusive musical NFT’s. Artifract aims to preserve timeless musical collections by placing them in a metaverse where users, as their avatar personas, can immerse themselves and appreciate works from Ely.

“We cannot wait to bring Ely Buendia NFTs into Artifract's platform. Our users will be able to appreciate and have access to exclusive fractionalized musical arts. Most importantly, they will own a piece of Ely's musical art on the blockchain,” said Marvin Agustin, co-founder of Artifract.io.

Maria Diane Ventura of Dvent Productions, Francisco Lumen of W E U Event Management Services, Ely Buendia of Eraserheads, Marvin Agustin of Artifract.io, Rico Dela Cruz of UBX, and Edison Tsai of Artifract.io

“We’re excited to be working with Artifract. This new partnership allows us the opportunity to explore other ways of sharing our music in the metaverse. We look forward to curating an exclusive set of musical pieces for our upcoming Web3 project!”, Ely Buendia said.

The conceptualizing and execution planning started with Ely’s longtime colleagues at DVent Productions and WEU Event Management Services. According to WEU President Francis D. Lumen Jr., “WEU is excited to collaborate with icons and innovators like Ely Buendia and Artifract, to create the next wave of art content for fans to enjoy and share through blockchain technology.”

"We’re neophytes in this enterprise and relatively new to the digital community, aware of the misgivings of traditional art aficionados and collectors which inspired us to thoughtfully create art featuring both digital and tangible collectible assets that have inherent value in the real world and NFT metaverse," says Maria Diane Ventura of Dvent Productions.

"Artifract created a platform for creators to digitize their works and to democratize access to it. We're thrilled to enable Ely Buendia and many more artists, brands, and creators to build stronger relationships and connections with their audiences using the technology we developed at Artifract and UBX," according to Rico Dela Cruz of UBX.

**Ely Buendia, Artifract.io, WEU Event Management Services, and Dvent Productions Teams**

Under this collaboration, Ely will be releasing his exclusive musical NFT titled "Flamed Lullaby," with an Ely-composed original tracking/song title called "Hele." The artwork is inspired by the Eraserhead's last 2008 Reunion Concert, where the Sticker Happy Piano was burned and smashed during their final performance of "With a Smile."

This never-before-released musical art piece will be heard and appreciated by not more than 2,000 owners of the NFT, that will start at Php 15,000 per fractional NFT, with exclusive royalty rights and printed version of the Artwork plus Certificate of Authenticity.

Ely Buendia is a Filipino musician, author and film director who gained fame as the guitarist, lead vocalist and principal songwriter of the famed Filipino rock band, the Eraserheads and also the lead vocalist/rhythm guitarist of Pupil. Widely regarded as a legendary musical icon in the country, his songs continue to amass remarkable commercial success and critical acclaim, topping various music charts and leaving behind an enduring legacy in Philippine popular culture.

Artifract.io is a joint venture between Unit 256 Ventures Inc. and UBX Philippines Corporation. It is a pioneer of Fine Arts NFT in Asia, focused on helping art estates and museums in the preservation of Fine Arts, ensuring copyright of every piece, and future-proofing collections. On the collector side, they help art collectors and NFT enthusiasts have access to exclusive art pieces via tiles. To mint more fine pieces of NFT art, please visit Artifract.io.

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