Puregold emerged as the go-to retail brand for majority of Filipinos, according to a leading global data analytics provider Kantar. Kantar recently awarded the Lucio Co-owned retail chain as the country’s Most Chosen Retailer in the 2022 based on CRP (Consumer Reach Points) Method which accounts...
More Filipinos, even the rich, are keeping their proximity stores, mostly sari-sari stores and small convenient stores and groceries as important source of supply, a trend that is expected to continue during the inflationary period, a new consumer survey revealed. The latest survey by Kantar, the...
Majority or 75 percent of Filipino consumers prefer sustainable and eco-friendly brands, a new consumer insight survey showed. In the Who Cares, Who Does by Kantar, the world’s leading data, insights, and consulting group, the report revealed that Filipino consumers are making significant...
Baby boom and cautious spending are among the 12 top trends that will shape consumer behavior this year, according to a study. Kantar, world’s leading data, insights and consulting company, has identified the top 12 trends that will impact how consumers navigate the new normal in shopping this...
KANTAR BEST TV AD for 2020 Ginebra San Miguel’s ‘One Ginebra Nation’ campaign presents the iconic gin brand as a symbol of unity and togetherness of Filipinos. Ginebra San Miguel’s “One Ginebra Nation” campaign has been recognized as one of the top three best TV advertisements, besting...
Filipinos will celebrate Christmas modestly this year and prioritize their basic needs, particularly food, due to budgetary and mobility constraints, according to a new survey. A few weeks before Christmas, a survey conducted by Kantar, the world’s leading data, insights, and...
