Because sports is for everyone With it’s hashtag #SportsforEveryJuan, Decathlon Philippines has, throughout its 4 years here in the country, strongly made the case for championing the democratization of sports equipment and apparel. It’s achieved this by marketing quality and resilient...
Decathlon SM North EDSA Just last Sept. 30, 2021, I wrote about the French sports retail giant Decathlon, and how they had just signed an agreement with SM Supermalls. Present in the Philippines since 2016, they were operating three "big box" concept stores; and were now making themselves more...
The Philippines’ largest sports retailer DECATHLON and the Philippines’ largest mall developer SM SUPERMALLS forge on with 2021 store openings at SM City North Edsa and SM Mall of Asia. Further expansion is planned as multiple stores are expected in the next two years. Making sports accessible...
Ever since the French sports retail brand, Decathlon, set up shop here in the Philippines in 2016 with the hashtag SportsForEveryJuan, it’s been a haven for serious sports enthusiasts. Their Decathlon Alabang, Pasig, and Masinag locations would take on the form of ‘pilgrimages’ for those...