Yakult has launched its 2024 ad campaign, aiming to re-establish the iconic brand as the country's top probiotic drink amidst the growing competition in the ready-to-drink probiotic market. Loved by generations of Filipinos since its introduction in 1978, Yakult is leveraging this legacy and its...
Japanese Ambassador to the Philippines Koshikawa Kazuhiko described popular Japanese probiotic drink Yakult, a popular food item among Filipino kids, as a bridge that connects the Philippines and Japan. (Photo courtesy of Japanese Amb. Koshikawa) In a post on X (formerly Twitter), the envoy showed...
The Y.E.S Groundbreaking ceremony at El Salvador City, Misamis Oriental. From left: Yakult Philippines Inc. (YPI) President, Alberto Dy Sun; Executive Vice President, Hiroshi Suzuki; YPI Vice President, Michael Ong; CCT Constructors Corporation Chairman, Hiroki Nakazawa; and El Salvador City Mayor,...
You know you want this! Bunappetite's Yakult and soju-infused donut sandwich Not only did the Korean culture influenced our streaming and music preferences in the past years, it also introduced a new kind of spirit to enjoy when the hour calls for something boozy, the soju. The Korean alcoholic...