75 YEARS OF PH-US RELATIONS The US government has committed to continue extending economic assistance to the its ally the Philippines in the form of grants for infrastructure projects, investment insurance coverage, technical and sustainability assistance as both countries marked their 75...
Bands are back in a big way! At least this particular weekend. Rock, pop and alternative bands have taken the backseat to rap and hiphop prior. Can’t blame them of course, rap, hiphop have been on a roll for quite some time now, and it's probably hard for them to keep up. Hopefully, this...
Coca-Cola believes that improving women’s economic conditions enables the creation of more empowered communities. In 2010, the beverage company made a global commitment to empower 5 million women across its value chain by 2020. Today, on International Women’s Day, Coca-Cola announced that it...
Netflix puts the spotlight on its strong, diverse, and authentic female characters through the eyes of two Filipino artists—Betsy Cola and CJ de Silva No more damsels in distress. Television shows and movies these days no longer play with the cliché plot of women in need of help or just standing...
Success is not final; failure is not fatal. It is the courage to continue that counts. —Winston Churchill With almost a year in lockdown, it is no secret that the COVID-19 pandemic has forced most businesses to reduce their spending, if not completely reduce their workforce or halt their...
Coca-Cola Philippines on Tuesday, (Feb. 23), said it is on track with the implementation of its $63 million, approximately P3.06 billion, programmed expansion this year amid cautious optimism for growth and a strong pivot to towards a total beverage company. Tony Del Rosario,...
RC Cola Philippines’ commercial has blown up, getting 51 million views and 366,000 shares across social media platforms since last quarter of 2020. The spot created by ideas agency GIGIL recently went global, reaching American television host Ellen DeGeneres on her show. The ad got featured in a...
The Philippines’ Board of Investments (BOI) has approved and granted pioneer status to the P2.28 billion PETValue Philippines, set to be the country’s first bottle-to-bottle, food-grade recycling facility. The multi-phased project is a partnership between Coca-Cola Beverages Philippines,...
Soda brand RC Cola Philippines created online buzz last month with its not-so-usual campaign ad. The same goes with its latest ad. If you think the madness ended with the mother-son drama and their bottle heads back cups, well you’re in for another weird ride. The brand’s new ad started off...
Global beverage giant Coca-Cola today announced the appointment of home-grown and returning Filipino talent Tony Del Rosario as president of Coca-Cola Philippines starting January 1, 2021. Del Rosario will also serve as vice-president of franchise operations for Coca-Cola East Region (PH,...
We spoke with the marketing head of RC Cola’s marketing and here’s what he had to say about their ‘crazy’ commercial It’s been over a week since a soft drinks brand released its now viral ad, and people still talk about it. Through all the funny comments and fun discussions , we decided...
That RC Cola commercial has recently been the talk of the town. It was absurd, truly. There’s no other way to describe it. Not of poor taste, mind you, but just plain nonsensical. It didn’t make any sense that there was no point trying to understand why it was done that way. In terms of...
