DUBAI, United Arab Emirates —Philip Morris International (PMI) is exploring potential investments in the Philippines that would make the country a critical component in the tobacco giant’s vision for a smoke-free future, leveraging its strong regulatory framework and attractive business...
The Philippines is steadily advancing toward the global goal of shifting from cigarettes to smoke-free alternatives, with nearly 150,000 users having already made the switch. Based on data provided by PMFTC Inc., the local affiliate of Philip Morris International (PMI), the number of adult users...
As regulations tighten and public spaces become increasingly smoke-free, the tobacco industry is pivoting its strategy, investing heavily in "next-generation" nicotine products. From heated tobacco to oral pouches, the goal is to satisfy adult consumer demand for nicotine while adapting to...
Philip Morris International (PMI) is slowly building up to its goal of a smoke-free world by relying on its smoke-free products to comprise two-thirds of the company’s revenue by 2030, Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer, said. Stefano Volpetti, President...
MILAN, Italy—Fresh from the successful launch here of its smoke-free campaign “IQOS Curious X”, a Philip Morris International (PMI) executive revealed further plans to partner with artists and designers to “challenge the status quo” and continuously innovate toward a smoke-free future....
MILAN, Italy—Philip Morris International (PMI) partnered with Italian designer Stefano Seletti to reinvent the traditional Italian piazza with modern installations for the Milan Design Week to pique the curiosity and build the interests of consumers on smoke-free products. PMI's IQOS Curious X...
MILAN, Italy—While Philip Morris International (PMI) admits that their smoke-free products like IQOS devices are still in the “very early stage” in the Philippines, President for Smoke-Free Products and Chief Consumer Officer Stefano Volpetti promised a range of products for Filipino...
A consumer advocacy group is calling for increased public awareness about smoke-free products, warning that misinformation is preventing smokers from switching to less harmful alternatives. Anton Israel, president of the Nicotine Consumers Union of the Philippines (NCUP) Anton Israel,...
JUMEIRAH, Abu Dhabi—There is “no doubt” that the Philippines will not only embrace smoke-free technology as an alternative to cigarette-smoking because of Filipinos’ close-knit family culture, structure, and dynamics, PMI President for Smoke-Free Inhalable Products Category and Chief...
JUMEIRAH, Abu Dhabi—Philip Morris International (PMI) is targeting to increase its revenue in smoke-free products to 66 percent by 2030, after reporting that it now generates 38 percent of its revenue from smoke-free products. PMI President for Smoke-Free Inhalable Products Category and...
JUMEIRAH, Abu Dhabi—Philip Morris International (PMI) President for South and Southeast Asia Frederic de Wilde lauded the Philippines for being a “champion country” in tobacco harm reduction and pushing for smoke-free alternatives to cigarettes. PMI President for South and Southeast...
JUMEIRAH, Abu Dhabi—Philip Morris International (PMI) Chief Executive Officer Jacek Olczak on Wednesday, Dec. 11, lamented the existing policies in some countries that ban less harmful alternatives to cigarettes, such as smoke-free products, while countries that allow these alternatives have seen...
