Happy Walk 2026 broke records as the largest gathering of allies for the Down Syndrome community in Asia with 10,500 advocates gathering all over the country as the strongest show of solidarity and empowerment to date. Led by SM Cares and the Down Syndrome Association of the Philippines Inc., the...
Across all SM Supermalls in the country, one message rang clear: SM is All for Down. In celebration of World Down Syndrome Day (March 21), SM mounted a unified, nationwide activation through its Corporate Social Responsibility arm, SM Cares. The activation reaffirms SM’s long-standing commitment...
Book Nook, the community reading and learning space of SM Cares, strengthens its mission to make knowledge and learning more accessible in SM’s most-loved Supermalls. Through a new partnership initiated by the Ateneo de Manila University, academic journals on the humanities and social sciences...
PlayTime Cares (PC), the corporate social responsibility arm of PlayTime Entertainment (PE), continues to deepen its partnership with Alagang Kapatid Foundation, Inc. (AKFI), the social development and humanitarian outreach arm of TV5 Network Inc. This alliance reflects a deep commitment to...
I n the aftermath of Typhoon Tino, SM Supermalls, through SM Foundation and SM Cares, has launched a nationwide campaign titled “All SM Malls Unite for Cebu,” mobilizing support and solidarity to uplift communities affected by the disaster. With the campaign’s message, “Hope calls for an...
The effects of the 7.7 magnitude earthquakes in Myanmar and the aftershocks in Thailand continue to be seen months after the events. The ultimate question is asked: Are we prepared for “The Big One”? As one of the most vulnerable countries to disaster and climate risk, SM Prime Holdings, Inc....
In support of the Department of Education’s (DepEd) annual Brigada Eskwela initiative, SM Supermalls mobilized thousands of volunteers across its malls nationwide from June 9 to 13, 2025, to help prepare public schools for the upcoming academic year. This year’s Brigada Eskwela carried the...
PlayTime CARES, the social responsibility arm of online entertainment platform PlayTime, officially turned over its inaugural PlayTime Playground in Gawad Kaling (GK) Village Trece Martires, Cavite. The playground aims to supplement GK’s community facilities while focusing on the holistic...
In celebration of World Oceans Day 2025, SM Cares, the corporate social responsibility arm of SM Supermalls, will once again mobilize thousands of volunteers across the country for its annual Coastal Cleanup Drive, set for June 7, 2025. This year’s theme, “Wonder: Sustaining What Sustains...
More than 40,000 advocates, families, and supporters gathered at the SM Mall of Asia Arena for the Autism Society Philippines ' Angels Walk 2025—a powerful show of unity and support aimed at amplifying autism awareness, acceptance, and inclusion across the country. On May 18, thousands of...
SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on...
In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film "Firefly" on January 17, 2025. Over 2,000 participants across 10 SM malls, including...
