Becoming a truly inclusive Mall for All happens first through the people who bring it to life each day. Through two complementary learning initiatives, SM Cares and SM Supermalls recently reinforced training for employees, frontliners, affiliates, and tenant personnel to help create safer, more...
Protecting the planet and preserving its resources begins with collective action. Recognizing that even simple efforts can create meaningful change, SM Supermalls, through its corporate social responsibility arm SM Cares, continues to empower and collaborate with communities in advancing the SM...
SM Foundation and SM Cares mounted a relief response in Barangay Balite, Lagao, General Santos City following the recent earthquake that affected communities in the area. Together with UNIQLO Philippines, the initiative provided immediate assistance to 821 heavily affected families as part of...
Hibla: A Fundraising Fashion Show for TMI Cares was a meaningful celebration of fashion, creativity, and community, held on June 12, 2026, at Centro de Turismo in Intramuros, Manila. The event featured the main collection of Dave Ocampo, marking his 16th anniversary in the fashion industry. More...
SM Cares turned Earth Day into a meaningful community conversation through #SaveWATTMatters, a special Earth Day event held at SM City North EDSA – The Annex. Bringing together partners, advocates, students, families, and mallgoers, the activity encouraged everyone to see that caring for the...
Happy Walk 2026 broke records as the largest gathering of allies for the Down Syndrome community in Asia with 10,500 advocates gathering all over the country as the strongest show of solidarity and empowerment to date. Led by SM Cares and the Down Syndrome Association of the Philippines Inc., the...
Across all SM Supermalls in the country, one message rang clear: SM is All for Down. In celebration of World Down Syndrome Day (March 21), SM mounted a unified, nationwide activation through its Corporate Social Responsibility arm, SM Cares. The activation reaffirms SM’s long-standing commitment...
Book Nook, the community reading and learning space of SM Cares, strengthens its mission to make knowledge and learning more accessible in SM’s most-loved Supermalls. Through a new partnership initiated by the Ateneo de Manila University, academic journals on the humanities and social sciences...
PlayTime Cares (PC), the corporate social responsibility arm of PlayTime Entertainment (PE), continues to deepen its partnership with Alagang Kapatid Foundation, Inc. (AKFI), the social development and humanitarian outreach arm of TV5 Network Inc. This alliance reflects a deep commitment to...
I n the aftermath of Typhoon Tino, SM Supermalls, through SM Foundation and SM Cares, has launched a nationwide campaign titled “All SM Malls Unite for Cebu,” mobilizing support and solidarity to uplift communities affected by the disaster. With the campaign’s message, “Hope calls for an...
The effects of the 7.7 magnitude earthquakes in Myanmar and the aftershocks in Thailand continue to be seen months after the events. The ultimate question is asked: Are we prepared for “The Big One”? As one of the most vulnerable countries to disaster and climate risk, SM Prime Holdings, Inc....
In support of the Department of Education’s (DepEd) annual Brigada Eskwela initiative, SM Supermalls mobilized thousands of volunteers across its malls nationwide from June 9 to 13, 2025, to help prepare public schools for the upcoming academic year. This year’s Brigada Eskwela carried the...
