I n the aftermath of Typhoon Tino, SM Supermalls, through SM Foundation and SM Cares, has launched a nationwide campaign titled “All SM Malls Unite for Cebu,” mobilizing support and solidarity to uplift communities affected by the disaster. With the campaign’s message, “Hope calls for an...
The effects of the 7.7 magnitude earthquakes in Myanmar and the aftershocks in Thailand continue to be seen months after the events. The ultimate question is asked: Are we prepared for “The Big One”? As one of the most vulnerable countries to disaster and climate risk, SM Prime Holdings, Inc....
In support of the Department of Education’s (DepEd) annual Brigada Eskwela initiative, SM Supermalls mobilized thousands of volunteers across its malls nationwide from June 9 to 13, 2025, to help prepare public schools for the upcoming academic year. This year’s Brigada Eskwela carried the...
PlayTime CARES, the social responsibility arm of online entertainment platform PlayTime, officially turned over its inaugural PlayTime Playground in Gawad Kaling (GK) Village Trece Martires, Cavite. The playground aims to supplement GK’s community facilities while focusing on the holistic...
In celebration of World Oceans Day 2025, SM Cares, the corporate social responsibility arm of SM Supermalls, will once again mobilize thousands of volunteers across the country for its annual Coastal Cleanup Drive, set for June 7, 2025. This year’s theme, “Wonder: Sustaining What Sustains...
More than 40,000 advocates, families, and supporters gathered at the SM Mall of Asia Arena for the Autism Society Philippines ' Angels Walk 2025—a powerful show of unity and support aimed at amplifying autism awareness, acceptance, and inclusion across the country. On May 18, thousands of...
SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on...
In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film "Firefly" on January 17, 2025. Over 2,000 participants across 10 SM malls, including...
Environmental stewardship is more important than ever, and through large-scale coastal cleanup initiatives, communities are rallying together to protect the world's seas and oceans. By partnering with the Department of Environment and Natural Resources (DENR), local government units (LGUs),...
SM Cares successfully held its second Beautiful Girl: Echoes of Strength and Hope event, marking the start of Breast Cancer Awareness Month with a powerful evening of ballet and advocacy. The event, in partnership with the Philippine Ballet Theater, was held to raise awareness of breast cancer, one...
More than 23,000 volunteers from various organizations and communities across the country recently attended this year’s International Coastal Clean-Up (ICC), an annual event organized by SM in collaboration with the Department of Environment and Natural Resources (DENR), Local Government...
The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 at 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City...
