Company's Operations

The core competence of the Manila Bulletin Publishing Corporation (the “Company”) is the business of proprietors and publishers of newspapers, journals, magazines, periodicals, books, pamphlets, literary and artworks of all kinds, and the business of proprietors and operators of the other means of mass communications.

Through the years, the Manila Bulletin has been a favorite of advertisers, particularly classified ads, giving it the reputation of being the primary source of display ads and Classified Advertisements for job hunters and merchants and readers, especially during Sundays when pages far exceed the editorial pages. Revenues come mainly from advertising and circulation.

In 2019, net sales revenues dipped to ₱1.62 billion from ₱1.97 billion in 2018. Even as both advertising and circulation revenues declined, the downtrend in the latter was even more pronounced as consumers of news and information shifted from print to digital media.

An increase in operating income from special advertising raised net income before tax to ₱35.89 million, up from ₱22.50 million in the previous year. Earnings per share increased by 55 percent from ₱.0047 to ₱.0073.