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Manila Bulletin devider Business devider Kia PH gears up for purpose-driven vehicles

Kia PH gears up for purpose-driven vehicles

Published Nov 8, 2021 03:15 pm

Kia Philippines has committed to fully integrate its new purpose-driven vehicles with the launched of an all-new model and an additional Stonic variant—the fourth-generation Kia Sorento and the Kia Stonic Style Edition—as well as a new Customer Experience.

“Our brand’s purpose is to create spaces that will inspire consumers through our product design. To create more time for consumers so they can focus on what inspires them, and what they aspire for. To create innovative experiences that can influence people and today’s culture,” stated Manny Aligada, President of Kia Philippines.

Aligada explained that Kia ushers in a new brand philosophy, new product offers, a new Customer Experience, and more the globally-recognized automaker accelerates into a brighter and bolder future with movement that inspires.

Kia is set to lead a transformation through thoughtful design and the elevation of the in-car experience, aiming to provide consumers what they need so they can drive full speed towards what inspires them.

Fulfilling this new brand purpose requires being open to possibilities. In the Philippines, knowledge is what creates these possibilities. Knowledge about different people, cultures, backgrounds, lifestyles, and needs.

For instance, its all-new Kia Sorento is dubbed as an expression of success, achievement and purpose. The sleek, bigger, and bolder Sorento will set the bar high as the epitome of what Kia stands for. Sorento, he said, speaks of success and achievement.

Its 2.2L Smartstream Diesel and DCT combination offers enhanced power, efficiency and more precise shifting (compared to the previous generation) that crystallizes what Kia means by “Movement that Inspires.”

The all-new Kia Sorento 4x2 SX 8DCT variant will be available starting the fourth week of November while the 4x2 EX 8DCT will be on the market by January 2022. Price starts at P2,398,000.

Meantime, the Kia Stonic Style Edition is all about. It’s a stylish subcompact SUV made for millennials who get their inspiration from exhilarating designs. It’s a vehicle that combines award-winning aesthetics with modern and practical features.

The Kia Stonic Style Edition 1.4 AT is priced at P895,000. It will be available by the fourth week of November.

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