By Analou De Vera The Department of Tourism (DOT) has launched a new promotional video that showcases the culture of the Philippines in a bid to attract more foreign visitors, particularly Western European tourists. Tourism Assistant Secretary Howard Lance Uyking said the 60-second "Be part of the culture" video advertisement-- dubbed as "ABaKaDa"-- gives interested visitors a glimpse of what to expect in the Philippines. (DOT / MANILA BULLETIN) During the ad launch in Makati City on Thursday, Uyking said that they want tourists to discover the unique culture and rich heritage of the Philippines aside from its famous beaches and dive spots. "We want to inject lang na may culture rin tayo dito , to show that we are different from our Southeast Asian neighbors. So this is one way, actually a fast way of showing what we have and who we are to these emerging markets," he added. "There's so much creative talent around the archipelago that we should celebrate. It's important that we promote our culture to tourists so they can know us better, more than a place with warm beaches and warm weather," he added. Uyking said that they are targeting to lure more tourists from Western Europe as well as from Mediterranean countries, as the DOT has been seeing an "increase already" in the number of arrivals from these markets. The new advertisement is set to air on different international media channels next month, said Uyking. "Digitally, we will upload it already on our social media pages. But starting next month, doon na po tayo mag-air sa mga international networks na sakop yung mga bansang iyon," he said. The tourism official said that the advertisement will be aired on international media channels such as CNN, National Geographic, CNBC, BBC, Discovery Channel, Cartoon Network, and Nickelodeon. ‘Save Our Spots’ The DOT has also partnered with the Department of Environment and Natural Resources (DENR) with regards to the former's "Save Our Spots" sustainability campaign which was launched last year. "This year, we will be enhancing our save our spots campaign. This time, not only with the DOT but with DENR as well. We're basically going to partner with DENR so that we can promote our protected areas in the Philippines," said Uyking. The Save Our Spots campaign was aimed at inspiring tourists, businesses, as well as local communities to have a long-term view on tourism by protecting the country's destinations and natural resources. "Our message on sustainable tourism reached the world especially as it came after the rehabilitation of Boracay," said Uyking. The DOT aims to "inspire more people to boost tourism and care for the environment," he added.