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Avida to launch P13-B condo for Yummies

Published Feb 27, 2019 12:00 am
By James A. Loyola Avida Land, the mid-range brand of property giant Ayala Land, is developing a P13 billion three-tower residential project in Makati aimed at the young, upwardly-mobile market (Yummy). avida-land-logo copy Makati Southpoint is located on Don Chino Roces Avenue in Brgy. Bangkal, Makati. The location is close to the Makati CBD, and a thriving residential and commercial area. In a press briefing, Avida Vice President and Head of Corporate Planning Group Raquel Cruz said they are targeting P4.3 billion in sales for the first tower of Makati Southpoint. The company reported sales for Avida Towers (AT) Makati Southpoint to be moving fast with 40 percent of its launched inventory already sold on its first month. The project will be selling at P197,000 per sqm., representing an average of about 170 percent increase in residential unit values per sqm since Avida began in the city. “We expect Makati to contribute 8 percent of our residential revenues this year. Our success here will continue with Makati Southpoint, which will fulfil the need of a changing market,” said Cruz. She noted that, “many of our young, upwardly mobile professionals are searching for a mid-priced, right-sized residence closer to their places of work. They need sensible amenities that they will actually use. They want a location closer to places they frequent, without having to contend with traffic or bad weather. Makati Southpoint offers that and more.” Makati Southpoint’s first tower will rise 32 storeys high and feature 924 residential units ranging in size from studio units at 23.3 sqm to 1-bedroom units at 38.2 sqm. Another option is the junior 1-bedroom, which are studio units designed with a partition for added privacy. Prices range from P4.4 million to P8.5 million. Makati Southpoint will feature a grand central lobby for all three towers. Its amenity area will have a swimming pool, clubhouse, children’s play area, indoor gym, jogging path and linear park. A collaborative space and lounge areas will be included as points for convergence, functioning as extensions of the resident’s living spaces. The first tower is set for completion by 2024. Makati has been one of Avida’s strongest residential territories since 2007, garnering over P11.5 billion in sales. As host to the country’s primary business and financial district, the area maintains high land values. Property analyst Colliers has forecasted that Makati capital values will increase as much as 6.1 percent in 2019, compared to other business districts. The outlying area, dubbed Makati Fringe, as against the CBD, is also expected to grow in office spaces by 68 percent between now and 2021. New residential units will cater to this growing office market.
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