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Manila Bulletin devider Business devider Jollibee opens 2 Tim Ho Wan branches in Beijing

Jollibee opens 2 Tim Ho Wan branches in Beijing

Published Oct 4, 2022 01:13 pm

The Jollibee Group has opened the first two branches of Michelin-starred Tim Ho Wan in Beijing, its 10th and 11th branches in Mainland China.

“As the second largest city in the country in terms of urban population, Beijing is instrumental in our aim to further expand our business in China,” said Jollibee Group President and CEO Ernesto Tanmantiong.

The Jollibee Group opened two new Tim Ho Wan stores in Beijing to long queues and a packed waiting list. The latest stores are in CapitaMall Taiyanggong and APM Mall, both prime locations within China’s capital.

He added that, “The long queues and waiting lists that have welcomed our openings in Beijing give us greater confidence to continue with our global expansion strategy for the Jollibee Group and Tim Ho Wan.”

Both of Tim Ho Wan’s Beijing stores are in prime locations. The CapitaMall Taiyanggong Mall branch can seat up to 108 people and is in Chaoyang District—the main urban area of the Chinese capital.

Meanwhile, the APM Mall branch can comfortably accommodate 100 customers and is located at the center of Beijing City, along Wangfujing Street, a well-known shopping street that is also known as one of the city’s symbols of commerce.

Consistent with its vision of becoming one of the top five restaurant companies in the world, the Jollibee Group is committed to open 100 Tim Ho Wan restaurants in China within the next few years.

The company opened its first Tim Ho Wan restaurant in Shanghai’s Jing’an District in September 2020, after the Jollibee Group entered into a joint venture agreement with the Tim Ho Wan Group to open and operate Tim Ho Wan restaurants in Mainland China.

“We remain focused in expanding Jollibee Group’s presence in China because of the continued trust and support that the locals have shown our brands,” said Jollibee Foods Corporation China and Yonghe King President Louie Liu.

He added that, “Residents and even tourists of Beijing can expect to see more of our stores in the coming years.”

The Jollibee Group plans to increase its store network in China, which, as of the end of the August 2022 spans 475 stores across the company’s Tim Ho Wan, Yonghe King, and Hong Zhuang Yuan brands.

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