Homegrown jewelry brand Miladay marks its diamond anniversary
By John Legaspi
The Dayrit family gathered friends, guests, and associates to toast the 60th anniversary of Miladay. The milestone event, held on Aug. 20 at the Rigodon Ballroom of The Peninsula Manila in Makati City, celebrated the legacy of the homegrown jewelry brand’s founders, Ting and Mila Dayrit.
Jaqui Dayrit, Michelle Dayrit Soliven, Mark Dayrit, Christine Dayrit, and Yvonne Dayrit Romualdez (Photos: Miladay)
Leading the anniversary celebration were the brand’s COO, Yvonne Dayrit Romualdez; president, Michelle Dayrit Soliven; chairman, Mark Dayrit; director of PR, Christine Dayrit; and
“Reaching 60 years is incredibly humbling,” Michelle said. “I believe very few family businesses can last that long. We are celebrating six decades, and we never take that for granted. This milestone is not just about longevity—it is really about gratitude.”
On display at the event were jewelry collections that spotlighted the brand’s journey and evolution, including “Milagros,” “Founder’s,” “Legacy,” “Vicente,” “Bloom,” and “Reimagined.” The latter features anniversary medals imbued with the story of Miladay.
Apart from the collections, the brand also unveiled its coffee-table book, titled “A Legacy of Trust,” which chronicles its early chapters with the founders through the stories of the Dayrit family’s second and third generations and the people who helped shape the Filipino jeweler it is today.
The celebration also recognized the six causes Miladay has supported through the years. “Six Loves for Six Decades of Miladay” centers on its work with the Healing Servants Foundation, Carewell Community, Verbum Dei, Assumption, Ephesus House, and its own Miladay Foundation.