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Manila Bulletin devider Entertainment devider Movies and TV devider GMA looks to AI to expand digital experiences for audiences

GMA looks to AI to expand digital experiences for audiences

Published Aug 15, 2026 12:26 pm

At A Glance

  • GMA Network is strengthening its digital push as GMA New Media explores the potential of artificial intelligence and emerging technologies to create new experiences and connect with audiences beyond traditional television.

GMA Network is looking to emerging technologies such as artificial intelligence (AI) to expand how it connects with audiences beyond traditional television.

Through its digital arm, GMA New Media, Inc. (NMI), the Kapuso network joined the Department of Trade and Industry (DTI) in launching the AI & Scale-Up Center in Makati City on August 11.

Representing GMA at the launch was GMA NMI President and Chief Operating Officer Dennis Augusto L. Caharian, who shared the importance of understanding how AI can be used meaningfully rather than simply adopting the technology for its own sake.

“The real opportunity for MSMEs is not simply to adopt AI para masabi na AI-enabled sila, but to really understand where it can create meaningful business value in terms of improving productivity, reducing operational costs, creating better customer experiences, or even possibly discovering entirely new business models," Caharian said.

For GMA, that approach is particularly relevant as audiences increasingly consume content and interact with the network across digital platforms.

GMA NMI serves as the network's innovation and technology center, helping drive its digital transformation through emerging technologies, new platforms, and technology-driven experiences for audiences. Its work also includes developing digital solutions, web applications, and interactive experiences designed to enhance engagement across multiple platforms.

The company's involvement in the DTI initiative highlights the growing role of technology in the media industry, where networks are no longer limited to delivering programs through television but are also finding new ways to engage viewers online and across digital platforms.

The AI & Scale-Up Center, a partnership between the DTI and Converge ICT Solutions, Inc., is intended to help businesses explore and integrate AI and other digital tools into their operations.

For GMA, the push toward emerging technology forms part of its continuing evolution as a multi-platform content provider, with GMA NMI at the forefront of developing digital experiences for the network and its audiences.

Related Tags

GMA Network GMA New Media Dennis Caharian artificial intelligence AI digital transformation digital entertainment entertainment technology
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