SM Retail helps move Philippine retail forward at the 32nd National Retail Conference and Expo
(Photo: SM Retail)
As the Philippine Retailers Association (PRA) marked its 50th anniversary, SM Retail continued to play a key role in shaping the future of the industry as the exclusive Diamond Sponsor of PRA's 32nd National Retail Conference and Expo (NRCE) last August 6 to 7, 2026 at the SMX Convention Center Manila.
For SM Retail, this year’s conference theme “New. Next. Forward.” mirrored its approach to retail where it champions innovation, strengthens customer experiences, and leads in shaping the future of shopping for Filipino consumers.
As one of the country's leading retail groups, SM Retail remains committed to delivering meaningful shopping experiences while continuously evolving to meet the changing needs of Filipino consumers. Across its portfolio, SM Retail brings together some of the country's most trusted retail brands, including SM Store, SM Markets, SM Home, SM Appliance Center, Kultura, Toy Kingdom, Baby Company, Pet Express, Sports Central, Ace Home Solutions, and more.
The SM Retail booth was voted as the Visitor’s Choice for Best Booth at the conference expo. Visitors explored engaging brand showcases, and the latest innovations from across the company's portfolio. The space highlighted how SM Retail's diverse business units continue to evolve through new store concepts, curated product offerings, digital engagement initiatives, and customer-focused experiences. Visitors also played the interactive digital games made possible by SMAC, SM's loyalty membership program
A highlight of this year's event was the fireside conversation featuring Teresita Sy-Coson, Vice Chairperson of SM Investments Corporation, moderated by Steven Tan, President of SM Supermalls. The conversation offered attendees a closer look at the leadership values, strategic decisions, and customer-first mindset that built one of the Philippines' most recognized business groups.
As PRA celebrated five decades of advancing Philippine retail, SM Retail proudly supported the industry's continued transformation by helping define what's new, what's next, and what moves retail forward.
For more information, visit smstore.com.