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GCash lending arm Fuse fuels MSME growth through accessible, responsible credit

By MBrand
Published Aug 3, 2026 02:16 pm
One in three borrowers of Fuse Financing Inc., the lending arm of GCash, is a small entrepreneur. The loan proceeds are going to inventory purchases, employee salaries, operational expenses, and funding for expansion, among others. The accessible financing facility has enabled many of them to sustain operations, seize growth opportunities, and build more resilient businesses in their communities.
With MSMEs continuing to struggle with access to formal credit, Fuse Financing Inc. has been doing its part to bridge the financing gap by providing fair and convenient loan solutions, knowing that many entrepreneurs still lack the documentary requirements typically required by traditional financial institutions.
While financing helps businesses grow, Fuse also recognizes that every loan supports the people behind the enterprise: a parent striving to provide for a family, an entrepreneur pursuing growth, or an individual working toward greater financial stability and opportunity. Through responsible and accessible credit, Fuse seeks to support customers every step of the way.
Funding working capital
When cash flows are constrained, additional financing helps address the budget gap. This is the case for Amelyn of Zambales, who is an online food seller.
Amelyn Rafael from Botolan Zamables used GLoan Negosyo to help sustain her food business.
Amelyn Rafael from Botolan Zamables used GLoan Negosyo to help sustain her food business.
The resident of Botolan said she has used GLoan Negosyo multiple times to supplement capital for her food business. The entrepreneur makes sure that she meets her dues on time consistently to build a good credit standing.
"Nakakatuwa dahil kaya [ito] kung consistent ka magbayad, on-time, or advance ka magbayad, talaga andun yung favor. Nagamit ko siya at malaking tulong siya," she said. (What's encouraging is that if you're consistent with your payments — if you pay on time or even ahead of schedule — you really see the benefits. I was able to use it, and it has been a huge help to me.)
In addition, she noted that financing products can be a powerful financial tool when used responsibly and for productive purposes, particularly for entrepreneurship and supporting household needs.
"Sa GLoan, malaking bagay at malaking tulong — basta magagamit mo lang talaga para sa negosyo, sa tamang paraan, o sa pangkabuhayan para sa pamilya," she added. (Through GLoan, it has made a big difference and has been a tremendous help — as long as you use it for your business, for the right purposes, or to support your family's livelihood.)
For Zambales local Fevilyn Dave, GLoan proved vital—helping her navigate personal emergencies while keeping her business running.
For Zambales local Fevilyn Dave, GLoan proved vital—helping her navigate personal emergencies while keeping her business running.
Fuse Financing has been enabling responsible borrowing for millions of Filipinos by ensuring that pre-approved loan amounts are aligned with borrowers' repayment capacity and ability to manage their obligations sustainably. The platform's fully digital process makes formal credit more accessible,convenient, and fair for Filipinos who may otherwise face barriers to borrowing.
This commitment is complemented by financial literacy initiatives that promote the responsible use of credit, highlight the benefits of borrowing for productive and meaningful purposes, and encourage consumers to avoid unnecessary debt.
Supporting personal journeys
Fevilyn of Zambales, a food vendor and hog raiser, and Felichi of Pangasinan, an online ukay-ukay seller, are also finding relief with GLoan Negosyo.
The food vendor, for one, has borrowed up to P6,000 to help cover her child's school expenses and household obligations such as electricity bills. Having an extra hand with her personal expenses has helped in keeping the business afloat.
For Fevilyn, having access to financing provides an important safety net during emergencies and unexpected expenses. At the same time, she emphasized that borrowers must remain disciplined and repay their loans on time to maintain a good standing and continue benefiting from access to credit.
Like Fevilyn, Felichi has borrowed multiple times via GLoan Negosyo, with her credit limit growing as she maintained a good payment record.
"Makakatulong siya [GLoan] sa pamumuhay — mula sa maliit po, tapos napalaki ko yung negosyo po," Felichi added. (It has helped improve our family's livelihood — I started small, but I was able to grow my business over time.)
GLoan user Felichi Villalon shares how responsible repayments helped increase her credit limit.
GLoan user Felichi Villalon shares how responsible repayments helped increase her credit limit.
Expanding access to responsible borrowing


The stories of Amelyn, Fevilyn, and Felichi show that access to responsible financing goes beyond providing capital. It creates opportunities for Filipinos to keep businesses running, invest in their families, and navigate life's unexpected challenges with greater confidence.
As more entrepreneurs and households seek reliable financial support, Fuse Financing remains committed to expanding access to credit while promoting responsible borrowing and financial literacy.
To know more about the loan products, visit gcash.com.

Related Tags

GCash Fuse Financing Inc. micro small and medium enterprises (MSMEs)
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