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Manila Bulletin devider Philippines devider National devider The Future of Philippine E-Commerce | Lazada CEO Carlos Barrera | The Sit Down

The Future of Philippine E-Commerce | Lazada CEO Carlos Barrera | The Sit Down

Published Jul 11, 2026 03:43 pm
Where is Philippine e-commerce headed next? In this episode of The Sit Down, Manila Bulletin sits with Lazada Philippines CEO Carlos Barrera for a wide-ranging conversation on the state of online shopping in the country, from the pressures facing small Filipino sellers to the growing role of AI in how people shop.
Carlos Barrera shares his outlook on where the industry is headed in the next five to ten years, the realities behind platform competition, and what it will take for Philippine e-commerce to keep growing. (Aired on July 10, 2026)
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