The program was formally launched on Monday, Feb. 23, with Manila Vice Mayor Chi Atienza, leading the rollout activities.
Providing sustainable employment remains a core pillar of the MBN program under the leadership of Francisco "Isko Moreno" Domagoso, with a focus on equipping Manileños with practical skills that enable long-term self-reliance.
“This was made possible by our mayor through the Minimum Basic Needs Program, where employment is a priority,” Atienza said in her address.
The vice mayor expressed her gratitude to Mayor Moreno for his strong support of livelihood initiatives, and likewise acknowledged the efforts of the Manila Department of Social Welfare (MDSW), led by Jay Dela Fuente, as well as TESDA, for their collaboration in making the program possible.
The initiative seeks to shift beneficiaries away from dependence on short-term financial assistance by providing them with marketable skills and entrepreneurial knowledge.
“Instead of giving people fish, you teach them how to fish,” Atienza said.
“With skills, determination, and heart, people can earn a living in a decent and sustainable way.”
During the program rollout, Atienza interacted with trainees from various districts as they participated in baking sessions using newly provided TESDA ovens and kitchen equipment.
In addition to baking skills, the program also includes training in product costing, packaging, and online selling to help participants develop small-scale businesses.
Atienza emphasized that trained participants will later cascade the lessons to the barangay level, allowing more residents to benefit from the program.
She noted that the livelihood initiative is especially beneficial for individuals who face challenges in securing regular employment, including senior citizens and Persons with Disabilities (PWDs).
“This is an option for those who have limited employment opportunities,” she said.
“The goal is to give them the capacity to stand on their own feet through this livelihood training program.”
Through the joint efforts of Atienza and Domagoso, along with the Manila Manpower Development Center (MMDC) and Universidad de Manila (UDM), the city government secured TESDA’s commitment and essential training equipment on Jan. 29.