SAO PAULO (AP) — While Bad Bunny has dominated global charts, the superstar has not had quite the same success in Brazil, a country notoriously hard for foreign stars to win over due to a devotion to national artists.

But a shift that began with his Grammy-winning album “Debí Tirar Más Fotos” may accelerate further after his first-ever gigs in Brazil on Friday and Saturday in Sao Paulo.

Only one performance was initially scheduled at the Allianz Parque arena, but it sold out so quickly the artist added an extra date, which also sold out.

By mid-afternoon on Friday, long queues had formed. Brazilian fans mixed with people from El Salvador, Colombia and Venezuela.

Tickets on Ticketmaster, the official vendor, ranged from $50 to $210, but resellers on Friday were selling tickets for that same night for more than $830 — more than 2.5 times the minimum monthly wage in Brazil.

Flávia Durante, a Sao Paulo-based DJ who specializes in Latin American music, said that some Brazilians have a tendency to see Spanish-language music as corny due to the association with Mexican telenovelas, but that Bad Bunny pierced a bubble with his latest album.

“Nowadays everyone knows all the songs, they sing along and really get into it. I normally play him at the peak of the night. People request him, even at rock or 80s pop themed parties,” Durante said.

Bad Bunny has come to Brazil at the peak of his career so far, following the phenomenal hype around his performance at the Super Bowl halftime show.

Bad Bunny’s average streams grew by 426% on Spotify in Brazil in the following week compared with the previous one. Many songs experienced massive streaming surges, with “Yo Perreo Sola” leading the growth with a 2,536% increase.

During Brazil’s Carnival celebrations, Bad Bunny themed costumes were a fixture in Rio’s street parties.

Nicole Froio, a Colombian Brazilian writer specializing in Latin American cultural issues, went kitted out in a straw hat and plastic, tropical plants that echo the background of his latest album.

For a long time, Froio was the sole person among her Brazilian friendship group who liked Bad Bunny. She believes that Brazilians in general have trouble identifying themselves as Latino.

“There’s a lot of prejudice around Hispanic music and there were preconceptions against him because of his Puerto Rican accent, because people don’t understand him,” she said.

For Froio, who has been waiting to see him live for six years and will see him on Saturday, Bad Bunny “represents a Latino resistance.”

She pointed to the fact that other Latin American superstars, including Anitta, Shakira, and Ricky Martin, have recorded full songs in other languages, while Bad Bunny has kept his music almost entirely in Spanish.

“For me, there’s a great authenticity in his sound that inspires me to be who I am and let everyone else deal with it,” Froio said.